Brandwave

P.E Nation vs Stax:Which is more popular?

In September 2026, P.E Nation had more branded searches than Stax among activewear brands in Australia. P.E Nation had about 33,100 branded searches, while Stax had 19,000. P.E Nation made up 4.2% of all activewear brand searches we track, and Stax accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about activewear brands, P.E Nation appeared in two of the five answers and Stax in one. P.E Nation and Stax were each mentioned first in one of the two answers that named either.

Among activewear brands in Australia in September 2026

Who do people search for more?

P.E Nation, about 74% more searches than Stax

P.E Nation 33.1K searchesStax 19K searches

Who does AI mention more?

P.E Nation, mentioned in 2 of 5 answers, Stax in 1

P.E Nation in 2 of 5Stax in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

P.E Nation first in 1Stax first in 1

Follow P.E Nation vs Stax and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, P.E Nation was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. P.E Nation and Stax were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LSKD1st
  2. Lululemon2nd
  3. Lorna Jane3rd
  4. Nimble4th
  5. Rockwear5th
  6. Stax6th
  7. P.E Nation7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is P.E Nation or Stax more popular in search?

This chart shows how often people search Google for P.E Nation and Stax by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.

P.E Nation and Stax among activewear brands in Australia, by month

Share of searches by month for P.E Nation, Stax. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneRockwearP.E NationNimbleStax
Oct 202552.4%15.7%15.7%4.7%2.1%2.1%7.1%
Nov 202544.6%24.4%13.3%4%4%2.2%7.4%
Dec 202553.8%16.1%16.1%4.8%2.7%1.4%4.9%
Jan 202648.3%17.7%17.7%6.5%2.9%2.4%4.5%
Feb 202651.2%18.8%15.4%5.6%3.1%2.1%3.9%
Mar 202645.5%20.3%16.7%5%3.3%2.7%6.4%
Apr 202646.7%17.1%17.1%6.3%4.2%4.2%4.4%
May 202638.6%25.9%17.3%5.2%4.3%3.5%5.3%
Jun 202645.6%13.7%16.7%5%5%3.4%10.6%
Jul 202641.6%18.6%18.6%5.6%4.6%3.1%8%
Aug 202651.3%18.8%15.4%4.6%3.8%2.5%3.6%
Sep 202646.5%20.8%17.1%6.3%4.2%2.8%2.4%

How has the P.E Nation and Stax comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: P.E Nation took it in August 2026.
  • Across the 12 months ending September 2026, P.E Nation’s share of searches among activewear brands in Australia moved from 2.1% to 4.2%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia moved from 7.1% to 2.4%, and its estimated monthly branded searches moved from 74.9K to 19K.

How did search popularity change for Australia activewear brands in September 2026?

2 changes
  1. In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%.

  2. Estimated monthly branded searches for P.E Nation in Australia rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using P.E Nation’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

P.E Nation

2 branded search terms

  • p.e nation
  • pe nation

Stax

2 branded search terms

  • stax
  • stax activewear

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.