Brandwave

Origin vs OVO:Which is more popular?

In September 2026, Origin had more branded searches than OVO among energy retailers in Australia. Origin had about 246,000 branded searches, while OVO had 27,100. Origin made up 23.8% of all energy retailer searches we track, and OVO accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about energy retailers, Origin appeared in four of the five answers and OVO in two. Origin and OVO were each mentioned first in two of the four answers.

Among energy retailers in Australia in September 2026

Who do people search for more?

Origin, about 9 searches for every 1 for OVO

Origin 246K searchesOVO 27.1K searches

Who does AI mention more?

Origin, mentioned in 4 of 5 answers, OVO in 2

Origin in 4 of 5OVO in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Origin first in 2OVO first in 2

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Origin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OVO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Origin and OVO were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumo Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amber1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Origin or OVO more popular in search?

This chart shows how often people search Google for Origin and OVO by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

Origin and OVO among energy retailers in Australia, by month

Share of searches by month for Origin, OVO. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the Origin and OVO comparison changed over the last 12 months?

3 findings
  • Origin was ahead of OVO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Origin’s share of searches among energy retailers in Australia moved from 21% to 23.8%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, OVO’s share of searches among energy retailers in Australia moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 27.1K.

How did search popularity change for Australia energy retailers in September 2026?

3 changes

  1. In September 2026, 1st Energy overtook OVO and Lumo Energy to rank 7th among energy retailers in Australia, with 2.6% of the searches.

  2. In September 2026, OVO lost share of searches among energy retailers in Australia, from 3.9% to 2.6%.

  3. Estimated monthly branded searches for Origin in Australia rose 22.4% over 12 measured months, from 201K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Origin’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Origin

1 branded search term

  • origin energy

OVO

1 branded search term

  • ovo energy

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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