Brandwave

Opposite Lock vs REDARC:Which is more popular?

In September 2026, REDARC had more branded searches than Opposite Lock among 4WD accessory brands in Australia. REDARC had about 9,900 branded searches, while Opposite Lock had 4,400. REDARC made up 3% of all 4WD accessory brand searches we track, and Opposite Lock accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about 4WD accessory brands, REDARC appeared in two of the four answers and Opposite Lock in none.

Among 4WD accessory brands in Australia in September 2026

Who do people search for more?

REDARC, about 2 searches for every 1 for Opposite Lock

REDARC 9.9K searchesOpposite Lock 4.4K searches

Who does AI mention more?

REDARC, mentioned in 2 of 4 answers, Opposite Lock in 0

REDARC in 2 of 4Opposite Lock in 0 of 4

Who does AI recommend more?

REDARC, the only one of the two named

REDARC first in 2Opposite Lock never named

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Top 4WD accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, REDARC was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Opposite Lock did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARB1st
  2. TJM2nd
  3. Ironman 4x43rd
  4. Rhino-Rack4th
  5. REDARC5th
  6. Offroad Animal6th
  7. 4WD Supacentre–
  8. Opposite Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ironman 4x44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TJM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rhino-Rack2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Offroad Animal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • REDARC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • 4WD Supacentre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Opposite Lock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about 4WD accessory brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Opposite Lock or REDARC more popular in search?

This chart shows how often people search Google for Opposite Lock and REDARC by name. Each line represents a brand's share of searches for all eight 4WD accessory brands we track, month by month, from searches in Australia.

Opposite Lock and REDARC among 4WD accessory brands in Australia, by month

Share of searches by month for REDARC, Opposite Lock. The figures are in the table below the chart.

View monthly share of searches table
Month4WD SupacentreARBRhino-RackIronman 4x4Offroad AnimalREDARCTJMOpposite Lock
Oct 202563.4%11.4%7.6%6.2%2.3%3.4%4.2%1.5%
Nov 202568.6%10.1%6.8%4.5%2%3%3.7%1.3%
Dec 202573.9%8.9%6%4%1.4%2.2%2.7%0.97%
Jan 202665.9%11.2%7.5%5%2.2%3.3%3.3%1.5%
Feb 202663.8%13.2%5.9%5.9%2.2%3.2%4%1.8%
Mar 202663%13.1%7.2%5.8%2.1%3.2%3.9%1.7%
Apr 202666.9%11.3%6.2%5.1%2.3%3.4%3.4%1.5%
May 202662.7%13.8%6.2%6.2%2.2%3.4%4.1%1.5%
Jun 202662%13.6%6.1%6.1%2.2%4.1%4.1%1.8%
Jul 202663.8%11.4%6.3%6.3%2.8%3.4%4.2%1.9%
Aug 202662.2%12.9%5.8%5.8%4.7%3.1%3.8%1.7%
Sep 202667.7%9.9%6.7%5.4%3%3%3%1.3%

How has the Opposite Lock and REDARC comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia 4WD accessory brands in September 2026?

2 changes
  1. REDARC’s share of searches among 4WD accessory brands in Australia has lost ground for 3 months in a row, from 4.1% to 3% in September 2026.

  2. Estimated monthly branded searches for Opposite Lock in Australia fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Opposite Lock’s and REDARC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Opposite Lock

1 branded search term

  • opposite lock

REDARC

1 branded search term

  • redarc

How the Brand Demand Index is measured

Other head-to-heads among 4WD accessory brands

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