Brandwave

OM System vs Panasonic Lumix:Which is more popular?

In September 2026, OM System and Panasonic Lumix were level in searches among camera brands in Australia, with an estimated 2.4K branded searches each, at 1.4% of the total each. When we asked ChatGPT and Google AI Overviews about camera brands, neither OM System nor Panasonic Lumix appeared in any of the five answers.

Among camera brands in Australia in September 2026

Who do people search for more?

OM System and Panasonic Lumix are searched for about as often as each other.

OM System 2.4K searchesPanasonic Lumix 2.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

OM System in 0 of 5Panasonic Lumix in 0 of 5

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Top camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither OM System nor Panasonic Lumix showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Fujifilm3rd
  4. Nikon4th
  5. DJI5th
  6. GoPro6th
  7. Insta3607th
  8. OM System–
  9. Panasonic Lumix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GoPro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insta3601 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DJI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OM System0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic Lumix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is OM System or Panasonic Lumix more popular in search?

This chart shows how often people search Google for OM System and Panasonic Lumix by name. Each line represents a brand's share of searches for all nine camera brands we track, month by month, from searches in Australia.

OM System and Panasonic Lumix among camera brands in Australia, by month

Share of searches by month for OM System, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of searches table
MonthGoProInsta360CanonDJISonyFujifilmNikonOM SystemPanasonic Lumix
Oct 202540.3%27%9.9%6.6%6.6%4.4%2.9%0.67%1.6%
Nov 202537.9%31%9.3%6.2%6.2%5.1%2.3%0.51%1.5%
Dec 202538.3%31.3%9.4%6.3%6.3%4.2%2.3%0.52%1.5%
Jan 202637.6%30.8%9.2%6.2%6.2%5%2.7%0.81%1.5%
Feb 202635.6%29.1%10.6%7.1%7.1%4.7%3.2%0.88%1.7%
Mar 202632.5%32.5%9.7%6.5%7.9%5.3%2.9%0.8%1.9%
Apr 202634.3%34.3%8.4%6.9%6.9%4.6%2.5%0.69%1.7%
May 202635%28.6%10.5%8.6%7%4.7%3.1%0.92%1.7%
Jun 202632.8%32.8%9.8%8%6.6%5.4%2.4%0.66%1.6%
Jul 202631.7%31.7%9.5%9.5%7.8%5.2%2.3%0.83%1.5%
Aug 202628.9%35.3%10.6%8.6%7.1%4.7%2.6%0.93%1.4%
Sep 202635.6%29.1%10.6%8.7%5.8%4.8%2.6%1.4%1.4%

How has the OM System and Panasonic Lumix comparison changed over the last 12 months?

3 findings
  • OM System was ahead of Panasonic Lumix in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OM System’s share of searches among camera brands in Australia moved from 0.67% to 1.4%, and its estimated monthly branded searches moved from 1K to 2.4K.
  • Across the 12 months ending September 2026, Panasonic Lumix’s share of searches among camera brands in Australia moved from 1.6% to 1.4%, and its estimated monthly branded searches held steady at 2.4K.

How did search popularity change for Australia camera brands in September 2026?

2 changes

  1. OM System’s share of searches among camera brands in Australia has gained ground for 3 months in a row, from 0.66% to 1.4% in September 2026.

  2. In September 2026, Panasonic Lumix fell from 8th to 9th among camera brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OM System’s and Panasonic Lumix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OM System

1 branded search term

  • om system

Panasonic Lumix

1 branded search term

  • panasonic lumix

How the Brand Demand Index is measured

Other head-to-heads among camera brands

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