Offroad Animal vs REDARC:Which is more popular?
In September 2026, Offroad Animal and REDARC were level in searches among 4WD accessory brands in Australia, with an estimated 9.9K branded searches each, at 3% of the total each. When we asked ChatGPT and Google AI Overviews about 4WD accessory brands, Offroad Animal and REDARC each appeared in two of the four answers. REDARC was mentioned before Offroad Animal in two out of three answers.
Who do people search for more?
Offroad Animal and REDARC are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
REDARC, named ahead of Offroad Animal in 2 of 3 answers
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Top 4WD accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Offroad Animal and REDARC were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. REDARC was listed before Offroad Animal in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ARB1st
TJM2nd
Ironman 4x43rd
Rhino-Rack4th- REDARC5th
Offroad Animal6th
4WD Supacentre–
Opposite Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ironman 4x44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TJM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rhino-Rack2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Offroad Animal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- REDARC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- 4WD Supacentre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opposite Lock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about 4WD accessory brands
4 answers
Asked ChatGPT
“Which brand should I buy 4WD accessories from in Australia?”
Asked ChatGPT
“What are the best 4WD accessory brands in Australia?”
Asked ChatGPT
“Which brand makes the best bull bars in Australia?”
Searched Google, AI Overview
“4x4 accessories”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bull bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Offroad Animal or REDARC more popular in search?
This chart shows how often people search Google for Offroad Animal and REDARC by name. Each line represents a brand's share of searches for all eight 4WD accessory brands we track, month by month, from searches in Australia.
Share of searches by month for Offroad Animal, REDARC. The figures are in the table below the chart.
View monthly share of searches table
| Month | 4WD Supacentre | ARB | Rhino-Rack | Ironman 4x4 | Offroad Animal | REDARC | TJM | Opposite Lock |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 11.4% | 7.6% | 6.2% | 2.3% | 3.4% | 4.2% | 1.5% |
| Nov 2025 | 68.6% | 10.1% | 6.8% | 4.5% | 2% | 3% | 3.7% | 1.3% |
| Dec 2025 | 73.9% | 8.9% | 6% | 4% | 1.4% | 2.2% | 2.7% | 0.97% |
| Jan 2026 | 65.9% | 11.2% | 7.5% | 5% | 2.2% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 63.8% | 13.2% | 5.9% | 5.9% | 2.2% | 3.2% | 4% | 1.8% |
| Mar 2026 | 63% | 13.1% | 7.2% | 5.8% | 2.1% | 3.2% | 3.9% | 1.7% |
| Apr 2026 | 66.9% | 11.3% | 6.2% | 5.1% | 2.3% | 3.4% | 3.4% | 1.5% |
| May 2026 | 62.7% | 13.8% | 6.2% | 6.2% | 2.2% | 3.4% | 4.1% | 1.5% |
| Jun 2026 | 62% | 13.6% | 6.1% | 6.1% | 2.2% | 4.1% | 4.1% | 1.8% |
| Jul 2026 | 63.8% | 11.4% | 6.3% | 6.3% | 2.8% | 3.4% | 4.2% | 1.9% |
| Aug 2026 | 62.2% | 12.9% | 5.8% | 5.8% | 4.7% | 3.1% | 3.8% | 1.7% |
| Sep 2026 | 67.7% | 9.9% | 6.7% | 5.4% | 3% | 3% | 3% | 1.3% |
How has the Offroad Animal and REDARC comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Offroad Animal took it in August 2026.
- Across the 12 months ending September 2026, Offroad Animal’s share of searches among 4WD accessory brands in Australia moved from 2.3% to 3%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, REDARC’s share of searches among 4WD accessory brands in Australia moved from 3.4% to 3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia 4WD accessory brands in September 2026?
2 changes
In September 2026, Offroad Animal lost share of searches among 4WD accessory brands in Australia, from 4.7% to 3%.
REDARC’s share of searches among 4WD accessory brands in Australia has lost ground for 3 months in a row, from 4.1% to 3% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Offroad Animal’s and REDARC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Offroad Animal
1 branded search term
- offroad animal
REDARC
1 branded search term
- redarc
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