Nimble vs Stax:Which is more popular?
In September 2026, Nimble had more branded searches than Stax among activewear brands in Australia. Nimble had about 22,200 branded searches, while Stax had 19,000. Nimble made up 2.8% of all activewear brand searches we track, and Stax accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about activewear brands, Nimble appeared in three of the five answers and Stax in one. Nimble was mentioned before Stax in two out of three answers that named either.
Who do people search for more?
Nimble, about 17% more searches than Stax
Who does AI mention more?
Nimble, mentioned in 3 of 5 answers, Stax in 1
Who does AI recommend more?
Nimble, named ahead of Stax in 2 of 3 answers
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nimble was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nimble was listed before Stax in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LSKD1st
Lululemon2nd
Lorna Jane3rd- Nimble4th
Rockwear5th
Stax6th
P.E Nation7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy in Australia?”
Asked ChatGPT
“What are the best activewear brands in Australia?”
Asked ChatGPT
“What's the best Australian activewear brand for gym leggings?”
Searched Google, AI Overview
“gym clothes”
Searched Google, AI Overview
“activewear”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Nimble or Stax more popular in search?
This chart shows how often people search Google for Nimble and Stax by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.
Share of searches by month for Nimble, Stax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lululemon | LSKD | Lorna Jane | Rockwear | P.E Nation | Nimble | Stax |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 15.7% | 15.7% | 4.7% | 2.1% | 2.1% | 7.1% |
| Nov 2025 | 44.6% | 24.4% | 13.3% | 4% | 4% | 2.2% | 7.4% |
| Dec 2025 | 53.8% | 16.1% | 16.1% | 4.8% | 2.7% | 1.4% | 4.9% |
| Jan 2026 | 48.3% | 17.7% | 17.7% | 6.5% | 2.9% | 2.4% | 4.5% |
| Feb 2026 | 51.2% | 18.8% | 15.4% | 5.6% | 3.1% | 2.1% | 3.9% |
| Mar 2026 | 45.5% | 20.3% | 16.7% | 5% | 3.3% | 2.7% | 6.4% |
| Apr 2026 | 46.7% | 17.1% | 17.1% | 6.3% | 4.2% | 4.2% | 4.4% |
| May 2026 | 38.6% | 25.9% | 17.3% | 5.2% | 4.3% | 3.5% | 5.3% |
| Jun 2026 | 45.6% | 13.7% | 16.7% | 5% | 5% | 3.4% | 10.6% |
| Jul 2026 | 41.6% | 18.6% | 18.6% | 5.6% | 4.6% | 3.1% | 8% |
| Aug 2026 | 51.3% | 18.8% | 15.4% | 4.6% | 3.8% | 2.5% | 3.6% |
| Sep 2026 | 46.5% | 20.8% | 17.1% | 6.3% | 4.2% | 2.8% | 2.4% |
How has the Nimble and Stax comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Nimble took it in September 2026.
- Across the 12 months ending September 2026, Nimble’s share of searches among activewear brands in Australia moved from 2.1% to 2.8%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia moved from 7.1% to 2.4%, and its estimated monthly branded searches moved from 74.9K to 19K.
How did search popularity change for Australia activewear brands in September 2026?
2 changes
In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%.
In September 2026, Nimble rose from 7th to 6th among activewear brands in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nimble’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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