Nikon vs OM System:Which is more popular?
In September 2026, Nikon had more branded searches than OM System among camera brands in Australia. Nikon had about 4,400 branded searches, while OM System had 2,400. Nikon made up 2.6% of all camera brand searches we track, and OM System accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about camera brands, Nikon appeared in two of the five answers and OM System in none.
Who do people search for more?
Nikon, about 83% more searches than OM System
Who does AI mention more?
Nikon, mentioned in 2 of 5 answers, OM System in 0
Who does AI recommend more?
Nikon, the only one of the two named
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Top camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nikon was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OM System did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Canon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nikon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GoPro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Insta3601 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DJI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OM System0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic Lumix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camera brands
5 answers
Asked ChatGPT
“What's the best camera to buy in Australia?”
Asked ChatGPT
“Which action camera is best?”
Asked ChatGPT
“What's the best camera for beginners?”
Searched Google, AI Overview
“cameras”
Searched Google, AI Overview
“best camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Nikon or OM System more popular in search?
This chart shows how often people search Google for Nikon and OM System by name. Each line represents a brand's share of searches for all nine camera brands we track, month by month, from searches in Australia.
Share of searches by month for Nikon, OM System. The figures are in the table below the chart.
View monthly share of searches table
| Month | GoPro | Insta360 | Canon | DJI | Sony | Fujifilm | Nikon | OM System | Panasonic Lumix |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 27% | 9.9% | 6.6% | 6.6% | 4.4% | 2.9% | 0.67% | 1.6% |
| Nov 2025 | 37.9% | 31% | 9.3% | 6.2% | 6.2% | 5.1% | 2.3% | 0.51% | 1.5% |
| Dec 2025 | 38.3% | 31.3% | 9.4% | 6.3% | 6.3% | 4.2% | 2.3% | 0.52% | 1.5% |
| Jan 2026 | 37.6% | 30.8% | 9.2% | 6.2% | 6.2% | 5% | 2.7% | 0.81% | 1.5% |
| Feb 2026 | 35.6% | 29.1% | 10.6% | 7.1% | 7.1% | 4.7% | 3.2% | 0.88% | 1.7% |
| Mar 2026 | 32.5% | 32.5% | 9.7% | 6.5% | 7.9% | 5.3% | 2.9% | 0.8% | 1.9% |
| Apr 2026 | 34.3% | 34.3% | 8.4% | 6.9% | 6.9% | 4.6% | 2.5% | 0.69% | 1.7% |
| May 2026 | 35% | 28.6% | 10.5% | 8.6% | 7% | 4.7% | 3.1% | 0.92% | 1.7% |
| Jun 2026 | 32.8% | 32.8% | 9.8% | 8% | 6.6% | 5.4% | 2.4% | 0.66% | 1.6% |
| Jul 2026 | 31.7% | 31.7% | 9.5% | 9.5% | 7.8% | 5.2% | 2.3% | 0.83% | 1.5% |
| Aug 2026 | 28.9% | 35.3% | 10.6% | 8.6% | 7.1% | 4.7% | 2.6% | 0.93% | 1.4% |
| Sep 2026 | 35.6% | 29.1% | 10.6% | 8.7% | 5.8% | 4.8% | 2.6% | 1.4% | 1.4% |
How has the Nikon and OM System comparison changed over the last 12 months?
3 findings
- Nikon was ahead of OM System in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nikon’s share of searches among camera brands in Australia moved from 2.9% to 2.6%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, OM System’s share of searches among camera brands in Australia moved from 0.67% to 1.4%, and its estimated monthly branded searches moved from 1K to 2.4K.
How did search popularity change for Australia camera brands in September 2026?
1 change
OM System’s share of searches among camera brands in Australia has gained ground for 3 months in a row, from 0.66% to 1.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nikon’s and OM System’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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