Napoleon vs Weber:Which is more popular?
In September 2026, Weber had more branded searches than Napoleon among BBQ brands in Australia. Weber had about 67,600 branded searches, while Napoleon had 1,600. Weber made up 62.3% of all BBQ brand searches we track, and Napoleon accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in all five answers and Napoleon in one. Weber was mentioned before Napoleon in every answer.
Who do people search for more?
Weber, about 42 searches for every 1 for Napoleon
Who does AI mention more?
Weber, mentioned in every answer we collected
Who does AI recommend more?
Weber, named ahead of Napoleon in every answer
Follow Napoleon vs Weber and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Napoleon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weber was listed before Napoleon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“What's the best BBQ brand in Australia?”
Asked ChatGPT
“Which gas BBQ should I buy in Australia?”
Asked ChatGPT
“Which BBQ is best for a small backyard?”
Searched Google, AI Overview
“best bbq”
Searched Google, AI Overview
“gas bbq”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Napoleon or Weber more popular in search?
This chart shows how often people search Google for Napoleon and Weber by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.
Share of searches by month for Weber, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Jumbuck | Matador | Everdure | Traeger | Gasmate | Ozpig | Ziegler & Brown | Napoleon | Masport |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 7.6% | 6.2% | 7.6% | 3.4% | 3.4% | 2.3% | 1.8% | 1.5% | 1.8% | 0.94% |
| Nov 2025 | 69.2% | 6.8% | 4.5% | 6.8% | 2.5% | 2.5% | 2.5% | 1.6% | 1.3% | 1.6% | 0.68% |
| Dec 2025 | 67.9% | 6.3% | 6.3% | 6.3% | 2.8% | 2.8% | 2.3% | 1.5% | 1.8% | 1.2% | 0.82% |
| Jan 2026 | 65.1% | 7.4% | 6% | 6% | 3.3% | 3.3% | 3.3% | 1.7% | 1.7% | 1.5% | 0.8% |
| Feb 2026 | 63.6% | 7.6% | 6.2% | 6.2% | 2.7% | 4.1% | 2.7% | 2.3% | 2.7% | 1.4% | 0.68% |
| Mar 2026 | 59.1% | 8.6% | 7% | 7% | 3.8% | 3.8% | 3% | 3.8% | 1.6% | 1.4% | 0.62% |
| Apr 2026 | 61.2% | 7.7% | 6.3% | 6.3% | 2.7% | 4.1% | 2.7% | 5.1% | 1.9% | 1.3% | 0.84% |
| May 2026 | 58.8% | 8.6% | 5.7% | 7% | 3% | 3.8% | 2.5% | 7% | 1.6% | 1.4% | 0.62% |
| Jun 2026 | 56.3% | 10% | 5.5% | 6.7% | 2.9% | 4.4% | 2.4% | 6.7% | 2.9% | 1.5% | 0.59% |
| Jul 2026 | 56.4% | 10.1% | 6.7% | 6.7% | 2.9% | 3.7% | 2.9% | 5.5% | 2.9% | 1.5% | 0.73% |
| Aug 2026 | 60.3% | 8.8% | 7.2% | 7.2% | 3.2% | 3.2% | 2.6% | 3.9% | 1.7% | 1.4% | 0.52% |
| Sep 2026 | 62.3% | 9.1% | 7.5% | 7.5% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.5% | 0.66% |
How has the Napoleon and Weber comparison changed over the last 12 months?
3 findings
- Weber was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in Australia moved from 63.5% to 62.3%, and its estimated monthly branded searches held steady at 67.6K.
How did search popularity change for Australia BBQ brands in September 2026?
2 changes
In September 2026, Weber gained share of searches among BBQ brands in Australia, from 60.3% to 62.3%.
Estimated monthly branded searches for Napoleon in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Napoleon’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.