MontiiCo vs OXO:Which is more popular?
In September 2026, OXO had more branded searches than MontiiCo among food storage brands in Australia. OXO had about 1,000 branded searches, while MontiiCo had 720. OXO made up 2.4% of all food storage brand searches we track, and MontiiCo accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about food storage brands, OXO appeared in two of the five answers and MontiiCo in one. OXO was mentioned before MontiiCo in two out of three answers that named either.
Who do people search for more?
OXO, about 39% more searches than MontiiCo
Who does AI mention more?
OXO, mentioned in 2 of 5 answers, MontiiCo in 1
Who does AI recommend more?
OXO, named ahead of MontiiCo in 2 of 3 answers
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Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MontiiCo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before MontiiCo in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sistema3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Glasslock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lock&Lock2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Décor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MontiiCo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“What are the best food storage containers in Australia?”
Asked ChatGPT
“Which lunch box brand is best for kids?”
Asked ChatGPT
“What are the best glass meal prep containers?”
Searched Google, AI Overview
“food storage containers”
Searched Google, AI Overview
“lunch box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is MontiiCo or OXO more popular in search?
This chart shows how often people search Google for MontiiCo and OXO by name. Each line represents a brand's share of searches for all 11 food storage brands we track, month by month, from searches in Australia.
Share of searches by month for OXO, MontiiCo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Décor | Smash | OXO | Pyrex | MontiiCo | Glasslock | Lock&Lock | Rubbermaid | ClickClack |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 32% | 17.4% | 6.3% | 3.4% | 2.6% | 1.9% | 1.6% | 1.6% | 0.69% | 0.55% |
| Nov 2025 | 30% | 30% | 16.3% | 8.9% | 3.2% | 2.5% | 4.7% | 1.8% | 1.5% | 0.64% | 0.52% |
| Dec 2025 | 28.9% | 35.3% | 15.7% | 6.9% | 3.8% | 2.4% | 3.1% | 1.7% | 1.1% | 0.76% | 0.26% |
| Jan 2026 | 23.2% | 34.7% | 12.7% | 12.7% | 2.1% | 1.7% | 10.4% | 1.1% | 0.76% | 0.41% | 0.27% |
| Feb 2026 | 30.7% | 30.7% | 16.7% | 9.1% | 2.5% | 2.5% | 4.1% | 1.5% | 1.2% | 0.53% | 0.43% |
| Mar 2026 | 34.2% | 28% | 18.6% | 6.8% | 2.8% | 2.5% | 2% | 1.7% | 2% | 0.9% | 0.48% |
| Apr 2026 | 32.6% | 32.6% | 17.8% | 5.1% | 3.5% | 2.7% | 1.3% | 1.9% | 1.3% | 0.86% | 0.46% |
| May 2026 | 35.1% | 28.7% | 19.2% | 5.7% | 2.4% | 3.1% | 1.7% | 1.7% | 1.4% | 0.76% | 0.4% |
| Jun 2026 | 33% | 33% | 18.1% | 5.4% | 2.2% | 2.9% | 1.6% | 1.3% | 1.3% | 0.71% | 0.38% |
| Jul 2026 | 32.7% | 32.7% | 17.9% | 6.4% | 2.9% | 2.2% | 1.6% | 1.6% | 1.1% | 0.57% | 0.31% |
| Aug 2026 | 36.2% | 29.6% | 19.8% | 5.8% | 2% | 2% | 1.4% | 1.2% | 0.96% | 0.64% | 0.34% |
| Sep 2026 | 35.7% | 29.2% | 19.5% | 5.8% | 2.4% | 2.4% | 1.7% | 1.2% | 1.2% | 0.63% | 0.34% |
How has the MontiiCo and OXO comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: MontiiCo took it in November 2025, OXO took it in December 2025, MontiiCo took it in January 2026, OXO took it in March 2026.
- Across the 12 months ending September 2026, MontiiCo’s share of searches among food storage brands in Australia moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, OXO’s share of searches among food storage brands in Australia moved from 3.4% to 2.4%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for Australia food storage brands in September 2026?
1 change
Estimated monthly branded searches for OXO in Australia fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MontiiCo’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among food storage brands
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