Brandwave

Momentum Energy vs Powershop:Which is more popular?

In September 2026, Momentum Energy and Powershop were level in searches among energy retailers in Australia, with an estimated 18.1K branded searches each, at 1.8% of the total each. When we asked ChatGPT and Google AI Overviews about energy retailers, Momentum Energy and Powershop each appeared in one of the five answers. Momentum Energy and Powershop were each mentioned first in one of the two answers that named either.

Among energy retailers in Australia in September 2026

Who do people search for more?

Momentum Energy and Powershop are searched for about as often as each other.

Momentum Energy 18.1K searchesPowershop 18.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Momentum Energy in 1 of 5Powershop in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Momentum Energy first in 1Powershop first in 1

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Top energy retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Momentum Energy and Powershop were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Momentum Energy and Powershop were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GloBird Energy1st
  2. OVO2nd
  3. Origin3rd
  4. AGL4th
  5. Red Energy5th
  6. 1st Energy6th
  7. Momentum Energy7th
  8. EnergyAustralia8th
  9. Alinta Energy9th
  10. Powershop9th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Origin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EnergyAustralia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AGL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloBird Energy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1st Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alinta Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Momentum Energy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powershop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about energy retailers

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Momentum Energy or Powershop more popular in search?

This chart shows how often people search Google for Momentum Energy and Powershop by name. Each line represents a brand's share of searches for all 12 energy retailers we track, month by month, from searches in Australia.

Momentum Energy and Powershop among energy retailers in Australia, by month

Share of searches by month for Momentum Energy, Powershop. The figures are in the table below the chart.

View monthly share of searches table
MonthAGLOriginEnergyAustraliaRed EnergyGloBird EnergyAlinta Energy1st EnergyOVOLumo EnergyAmberMomentum EnergyPowershop
Oct 202525.7%21%17.2%11.5%5.2%6.3%0.69%2.8%2.8%2.8%2.3%1.5%
Nov 202522.9%22.9%18.8%10.3%5.6%6.9%0.75%2.5%2.5%2.5%2.5%1.7%
Dec 202524.1%24.1%16.2%10.8%4.8%7.2%0.65%2.7%2.7%3.2%2.2%1.4%
Jan 202620.6%25.2%16.9%11.2%6.2%7.6%0.83%2.8%2.3%2.8%2.3%1.5%
Feb 202621.6%26.5%14.5%11.8%6.5%6.5%0.71%2.9%2.4%2.9%1.9%1.6%
Mar 202623.5%23.5%15.8%10.5%7.1%7.1%0.77%3.2%2.1%2.6%2.1%1.7%
Apr 202622.2%22.2%14.9%10%10%6.7%0.89%3.7%2.5%3%2%2%
May 202624.1%24.1%13.2%10.8%8.9%5.9%1.2%4%2.2%2.2%1.8%1.8%
Jun 202623.7%23.7%13%10.6%7.1%7.1%1.7%4.8%2.1%2.1%2.1%1.7%
Jul 202620.3%24.9%13.6%11.2%7.5%7.5%1.8%5%2.2%1.8%1.8%2.2%
Aug 202623.6%23.6%13%10.6%8.7%7.1%1.7%3.9%2.6%1.7%1.7%1.7%
Sep 202623.8%23.8%16%10.7%7.2%5.9%2.6%2.6%2.2%1.8%1.8%1.8%

How has the Momentum Energy and Powershop comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Powershop took it in July 2026.
  • Across the 12 months ending September 2026, Momentum Energy’s share of searches among energy retailers in Australia moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, Powershop’s share of searches among energy retailers in Australia moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for Australia energy retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Powershop in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Momentum Energy in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Momentum Energy’s and Powershop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Momentum Energy

1 branded search term

  • momentum energy

Powershop

1 branded search term

  • powershop

How the Brand Demand Index is measured

Other head-to-heads among energy retailers

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