Matador vs Napoleon:Which is more popular?
In September 2026, Matador had more branded searches than Napoleon among BBQ brands in Australia. Matador had about 8,100 branded searches, while Napoleon had 1,600. Matador made up 7.5% of all BBQ brand searches we track, and Napoleon accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Matador and Napoleon each appeared in one of the five answers. Matador and Napoleon were each mentioned first in one of the two answers.
Who do people search for more?
Matador, about 5 searches for every 1 for Napoleon
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Matador was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Napoleon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Matador and Napoleon were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“What's the best BBQ brand in Australia?”
Asked ChatGPT
“Which gas BBQ should I buy in Australia?”
Asked ChatGPT
“Which BBQ is best for a small backyard?”
Searched Google, AI Overview
“best bbq”
Searched Google, AI Overview
“gas bbq”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Matador or Napoleon more popular in search?
This chart shows how often people search Google for Matador and Napoleon by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.
Share of searches by month for Matador, Napoleon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Jumbuck | Matador | Everdure | Traeger | Gasmate | Ozpig | Ziegler & Brown | Napoleon | Masport |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 7.6% | 6.2% | 7.6% | 3.4% | 3.4% | 2.3% | 1.8% | 1.5% | 1.8% | 0.94% |
| Nov 2025 | 69.2% | 6.8% | 4.5% | 6.8% | 2.5% | 2.5% | 2.5% | 1.6% | 1.3% | 1.6% | 0.68% |
| Dec 2025 | 67.9% | 6.3% | 6.3% | 6.3% | 2.8% | 2.8% | 2.3% | 1.5% | 1.8% | 1.2% | 0.82% |
| Jan 2026 | 65.1% | 7.4% | 6% | 6% | 3.3% | 3.3% | 3.3% | 1.7% | 1.7% | 1.5% | 0.8% |
| Feb 2026 | 63.6% | 7.6% | 6.2% | 6.2% | 2.7% | 4.1% | 2.7% | 2.3% | 2.7% | 1.4% | 0.68% |
| Mar 2026 | 59.1% | 8.6% | 7% | 7% | 3.8% | 3.8% | 3% | 3.8% | 1.6% | 1.4% | 0.62% |
| Apr 2026 | 61.2% | 7.7% | 6.3% | 6.3% | 2.7% | 4.1% | 2.7% | 5.1% | 1.9% | 1.3% | 0.84% |
| May 2026 | 58.8% | 8.6% | 5.7% | 7% | 3% | 3.8% | 2.5% | 7% | 1.6% | 1.4% | 0.62% |
| Jun 2026 | 56.3% | 10% | 5.5% | 6.7% | 2.9% | 4.4% | 2.4% | 6.7% | 2.9% | 1.5% | 0.59% |
| Jul 2026 | 56.4% | 10.1% | 6.7% | 6.7% | 2.9% | 3.7% | 2.9% | 5.5% | 2.9% | 1.5% | 0.73% |
| Aug 2026 | 60.3% | 8.8% | 7.2% | 7.2% | 3.2% | 3.2% | 2.6% | 3.9% | 1.7% | 1.4% | 0.52% |
| Sep 2026 | 62.3% | 9.1% | 7.5% | 7.5% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.5% | 0.66% |
How has the Matador and Napoleon comparison changed over the last 12 months?
3 findings
- Matador was ahead of Napoleon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Matador’s share of searches among BBQ brands in Australia moved from 7.6% to 7.5%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for Australia BBQ brands in September 2026?
2 changes
Matador’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 6.7% to 7.5% in September 2026.
Estimated monthly branded searches for Napoleon in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Matador’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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