Masport vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Masport among BBQ brands in Australia. Traeger had about 2,900 branded searches, while Masport had 720. Traeger made up 2.7% of all BBQ brand searches we track, and Masport accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about BBQ brands, neither Masport nor Traeger appeared in any of the five answers.
Who do people search for more?
Traeger, about 4 searches for every 1 for Masport
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Masport vs Traeger and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Masport nor Traeger showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“What's the best BBQ brand in Australia?”
Asked ChatGPT
“Which gas BBQ should I buy in Australia?”
Asked ChatGPT
“Which BBQ is best for a small backyard?”
Searched Google, AI Overview
“best bbq”
Searched Google, AI Overview
“gas bbq”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Masport or Traeger more popular in search?
This chart shows how often people search Google for Masport and Traeger by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.
Share of searches by month for Traeger, Masport. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | Beefeater | Jumbuck | Matador | Everdure | Traeger | Gasmate | Ozpig | Ziegler & Brown | Napoleon | Masport |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 7.6% | 6.2% | 7.6% | 3.4% | 3.4% | 2.3% | 1.8% | 1.5% | 1.8% | 0.94% |
| Nov 2025 | 69.2% | 6.8% | 4.5% | 6.8% | 2.5% | 2.5% | 2.5% | 1.6% | 1.3% | 1.6% | 0.68% |
| Dec 2025 | 67.9% | 6.3% | 6.3% | 6.3% | 2.8% | 2.8% | 2.3% | 1.5% | 1.8% | 1.2% | 0.82% |
| Jan 2026 | 65.1% | 7.4% | 6% | 6% | 3.3% | 3.3% | 3.3% | 1.7% | 1.7% | 1.5% | 0.8% |
| Feb 2026 | 63.6% | 7.6% | 6.2% | 6.2% | 2.7% | 4.1% | 2.7% | 2.3% | 2.7% | 1.4% | 0.68% |
| Mar 2026 | 59.1% | 8.6% | 7% | 7% | 3.8% | 3.8% | 3% | 3.8% | 1.6% | 1.4% | 0.62% |
| Apr 2026 | 61.2% | 7.7% | 6.3% | 6.3% | 2.7% | 4.1% | 2.7% | 5.1% | 1.9% | 1.3% | 0.84% |
| May 2026 | 58.8% | 8.6% | 5.7% | 7% | 3% | 3.8% | 2.5% | 7% | 1.6% | 1.4% | 0.62% |
| Jun 2026 | 56.3% | 10% | 5.5% | 6.7% | 2.9% | 4.4% | 2.4% | 6.7% | 2.9% | 1.5% | 0.59% |
| Jul 2026 | 56.4% | 10.1% | 6.7% | 6.7% | 2.9% | 3.7% | 2.9% | 5.5% | 2.9% | 1.5% | 0.73% |
| Aug 2026 | 60.3% | 8.8% | 7.2% | 7.2% | 3.2% | 3.2% | 2.6% | 3.9% | 1.7% | 1.4% | 0.52% |
| Sep 2026 | 62.3% | 9.1% | 7.5% | 7.5% | 2.7% | 2.7% | 2.2% | 2.2% | 1.8% | 1.5% | 0.66% |
How has the Masport and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Masport in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in Australia moved from 0.94% to 0.66%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in Australia moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia BBQ brands in September 2026?
2 changes
Traeger’s share of searches among BBQ brands in Australia has lost ground for 3 months in a row, from 4.4% to 2.7% in September 2026.
Estimated monthly branded searches for Masport in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Masport’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among BBQ brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.