Brandwave

LSKD vs Stax:Which is more popular?

In September 2026, LSKD had more branded searches than Stax among activewear brands in Australia. LSKD had about 165,000 branded searches, while Stax had 19,000. LSKD made up 20.8% of all activewear brand searches we track, and Stax accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about activewear brands, LSKD appeared in four of the five answers and Stax in one. LSKD was mentioned before Stax in three out of four answers.

Among activewear brands in Australia in September 2026

Who do people search for more?

LSKD, about 9 searches for every 1 for Stax

LSKD 165K searchesStax 19K searches

Who does AI mention more?

LSKD, mentioned in 4 of 5 answers, Stax in 1

LSKD in 4 of 5Stax in 1 of 5

Who does AI recommend more?

LSKD, named ahead of Stax in 3 of 4 answers

LSKD first in 3Stax first in 1

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LSKD was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. LSKD was listed before Stax in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LSKD1st
  2. Lululemon2nd
  3. Lorna Jane3rd
  4. Nimble4th
  5. Rockwear5th
  6. Stax6th
  7. P.E Nation7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LSKD4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lululemon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lorna Jane3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nimble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rockwear2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P.E Nation2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about activewear brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is LSKD or Stax more popular in search?

This chart shows how often people search Google for LSKD and Stax by name. Each line represents a brand's share of searches for all seven activewear brands we track, month by month, from searches in Australia.

LSKD and Stax among activewear brands in Australia, by month

Share of searches by month for LSKD, Stax. The figures are in the table below the chart.

View monthly share of searches table
MonthLululemonLSKDLorna JaneRockwearP.E NationNimbleStax
Oct 202552.4%15.7%15.7%4.7%2.1%2.1%7.1%
Nov 202544.6%24.4%13.3%4%4%2.2%7.4%
Dec 202553.8%16.1%16.1%4.8%2.7%1.4%4.9%
Jan 202648.3%17.7%17.7%6.5%2.9%2.4%4.5%
Feb 202651.2%18.8%15.4%5.6%3.1%2.1%3.9%
Mar 202645.5%20.3%16.7%5%3.3%2.7%6.4%
Apr 202646.7%17.1%17.1%6.3%4.2%4.2%4.4%
May 202638.6%25.9%17.3%5.2%4.3%3.5%5.3%
Jun 202645.6%13.7%16.7%5%5%3.4%10.6%
Jul 202641.6%18.6%18.6%5.6%4.6%3.1%8%
Aug 202651.3%18.8%15.4%4.6%3.8%2.5%3.6%
Sep 202646.5%20.8%17.1%6.3%4.2%2.8%2.4%

How has the LSKD and Stax comparison changed over the last 12 months?

3 findings
  • LSKD was ahead of Stax in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LSKD’s share of searches among activewear brands in Australia moved from 15.7% to 20.8%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Stax’s share of searches among activewear brands in Australia moved from 7.1% to 2.4%, and its estimated monthly branded searches moved from 74.9K to 19K.

How did search popularity change for Australia activewear brands in September 2026?

2 changes
  1. In September 2026, LSKD gained share of searches among activewear brands in Australia, from 18.8% to 20.8%.

  2. In September 2026, Stax lost share of searches among activewear brands in Australia, from 3.6% to 2.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LSKD’s and Stax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LSKD

1 branded search term

  • lskd

Stax

2 branded search terms

  • stax
  • stax activewear

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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