Levi's vs Nobody Denim:Which is more popular?
In September 2026, Levi's had more branded searches than Nobody Denim among denim brands in Australia. Levi's had about 40,500 branded searches, while Nobody Denim had 3,600. Levi's made up 34.2% of all denim brand searches we track, and Nobody Denim accounted for 3%. When we asked ChatGPT and Google AI Overviews about denim brands, Levi's appeared in three of the five answers and Nobody Denim in two. Levi's was mentioned before Nobody Denim in two out of three answers.
Who do people search for more?
Levi's, about 11 searches for every 1 for Nobody Denim
Who does AI mention more?
Levi's, mentioned in 3 of 5 answers, Nobody Denim in 2
Who does AI recommend more?
Levi's, named ahead of Nobody Denim in 2 of 3 answers
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Top denim brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Levi's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Nobody Denim was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Levi's was listed before Nobody Denim in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Levi's1st
Wrangler2nd
Neuw3rd
Nobody Denim4th
Abrand5th
Rolla's6th
Ksubi7th
Nudie Jeans8th
Outland Denim9th
Jeanswest–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Levi's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rolla's2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wrangler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nobody Denim2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neuw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Abrand1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Outland Denim1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jeanswest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about denim brands
5 answers
Asked ChatGPT
“Which jeans brand should I buy in Australia?”
Asked ChatGPT
“What are the best denim brands in Australia?”
Asked ChatGPT
“Which jeans last the longest?”
Searched Google, AI Overview
“jeans”
Searched Google, AI Overview
“womens jeans”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Levi's or Nobody Denim more popular in search?
This chart shows how often people search Google for Levi's and Nobody Denim by name. Each line represents a brand's share of searches for all 12 denim brands we track, month by month, from searches in Australia.
Share of searches by month for Levi's, Nobody Denim. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Jeanswest | Nudie Jeans | Ksubi | Abrand | Rolla's | Wrangler | Nobody Denim | Lee | Neuw | Outland Denim | Dr Denim |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 18.2% | 12.1% | 9.9% | 5.4% | 5.4% | 5.4% | 2.4% | 2.9% | 2.4% | 1.6% | 1.3% |
| Nov 2025 | 38.6% | 14.2% | 11.6% | 9.5% | 6.3% | 4.2% | 5.2% | 2.3% | 3.4% | 2.3% | 1.2% | 1.2% |
| Dec 2025 | 37.9% | 13.9% | 13.9% | 11.3% | 5.1% | 4.1% | 5.1% | 1.8% | 2.8% | 2.2% | 1% | 1% |
| Jan 2026 | 34.6% | 19% | 12.6% | 10.3% | 5.6% | 4.6% | 4.6% | 2.1% | 2.5% | 2.1% | 1.1% | 0.85% |
| Feb 2026 | 33.3% | 14.9% | 12.2% | 10% | 6.6% | 5.4% | 6.6% | 2.9% | 2.9% | 2.4% | 1.6% | 1% |
| Mar 2026 | 36.9% | 13.5% | 11% | 9% | 7.4% | 6% | 6% | 2.7% | 2.7% | 2.2% | 1.4% | 1.2% |
| Apr 2026 | 33.4% | 15% | 12.2% | 10% | 6.7% | 6.7% | 5.5% | 3% | 3% | 2.4% | 1.1% | 1.3% |
| May 2026 | 35.4% | 13% | 13% | 8.7% | 7.1% | 7.1% | 5.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% |
| Jun 2026 | 32.3% | 14.5% | 14.5% | 7.9% | 7.9% | 6.5% | 6.5% | 2.9% | 2.9% | 1.9% | 1% | 1.2% |
| Jul 2026 | 34.3% | 12.5% | 15.4% | 8.4% | 6.9% | 6.9% | 5.6% | 3% | 3% | 2% | 1.1% | 0.9% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 8.6% | 7% | 7% | 7% | 2.6% | 2.6% | 2.1% | 1.3% | 1.1% |
| Sep 2026 | 34.2% | 12.5% | 12.5% | 10.2% | 8.4% | 6.8% | 5.6% | 3% | 2.4% | 2.4% | 1.1% | 0.84% |
How has the Levi's and Nobody Denim comparison changed over the last 12 months?
3 findings
- Levi's was ahead of Nobody Denim in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Levi's’ share of searches among denim brands in Australia moved from 33.1% to 34.2%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Nobody Denim’s share of searches among denim brands in Australia moved from 2.4% to 3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for Australia denim brands in September 2026?
2 changes
In September 2026, Levi's lost share of searches among denim brands in Australia, from 35.1% to 34.2%.
In September 2026, Nobody Denim rose from 9th to 8th among denim brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Levi's’ and Nobody Denim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Levi's
1 branded search term
- levis
Nobody Denim
1 branded search term
- nobody denim
Other head-to-heads among denim brands
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