Laithwaites vs Wine Selectors:Which is more popular?
In September 2026, Wine Selectors had more branded searches than Laithwaites among wine clubs in Australia. Wine Selectors had about 2,900 branded searches, while Laithwaites had 1,300. Wine Selectors made up 6.4% of all wine club searches we track, and Laithwaites accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about wine clubs, Laithwaites and Wine Selectors each appeared in one of the four answers. Laithwaites and Wine Selectors were each mentioned first in one of the two answers that named either.
Who do people search for more?
Wine Selectors, about 2 searches for every 1 for Laithwaites
Who does AI mention more?
Both were mentioned in 1 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top wine clubs in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Laithwaites and Wine Selectors were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Laithwaites and Wine Selectors were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Good Pair Days1st
Vinomofo2nd
Naked Wines3rd
Laithwaites4th- Wine Selectors5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vinomofo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Naked Wines3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Good Pair Days3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wine Selectors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Laithwaites1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wine clubs
4 answers
Asked ChatGPT
“Which wine club should I join in Australia?”
Asked ChatGPT
“What are the best wine clubs in Australia?”
Asked ChatGPT
“What's the best online wine delivery service in Australia?”
Searched Google, AI Overview
“wine delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wine club”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Laithwaites or Wine Selectors more popular in search?
This chart shows how often people search Google for Laithwaites and Wine Selectors by name. Each line represents a brand's share of searches for all five wine club brands we track, month by month, from searches in Australia.
Share of searches by month for Wine Selectors, Laithwaites. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vinomofo | Naked Wines | Good Pair Days | Wine Selectors | Laithwaites |
|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 33.6% | 22.5% | 6.7% | 3.5% |
| Nov 2025 | 38.2% | 31.3% | 20.9% | 6.2% | 3.4% |
| Dec 2025 | 30% | 36.8% | 24.5% | 6% | 2.7% |
| Jan 2026 | 28.1% | 34.4% | 28.1% | 6.8% | 2.5% |
| Feb 2026 | 32.5% | 32.5% | 26.5% | 6.4% | 2.2% |
| Mar 2026 | 36.8% | 30.1% | 24.6% | 5.9% | 2.6% |
| Apr 2026 | 36.3% | 29.7% | 24.2% | 7.2% | 2.6% |
| May 2026 | 37.7% | 30.8% | 20.6% | 7.5% | 3.3% |
| Jun 2026 | 41.7% | 34% | 15.2% | 6.8% | 2.4% |
| Jul 2026 | 36.8% | 36.8% | 16.5% | 7.3% | 2.6% |
| Aug 2026 | 41.4% | 33.8% | 15.1% | 6.7% | 3% |
| Sep 2026 | 40% | 32.7% | 17.9% | 6.4% | 2.9% |
How has the Laithwaites and Wine Selectors comparison changed over the last 12 months?
3 findings
- Wine Selectors was ahead of Laithwaites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in Australia moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Wine Selectors’ share of searches among wine clubs in Australia moved from 6.7% to 6.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia wine clubs in September 2026?
2 changes
Estimated monthly branded searches for Laithwaites in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Wine Selectors in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laithwaites’ and Wine Selectors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laithwaites
1 branded search term
- laithwaites
Wine Selectors
1 branded search term
- wine selectors
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