Wine clubs in Australia:Which are most popular?

Name: Wine clubs in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Vinomofo was the most searched wine club brand in Australia, accounting for 40% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Vinomofo showed up in every answer. Good Pair Days was recommended most often, coming first in three out of four responses.

Follow wine clubs and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top wine clubs in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Vinomofo appeared every time. Good Pair Days was recommended most often, coming first in three out of four answers. Vinomofo was second, and Naked Wines was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Vinomofo	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Naked Wines	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Good Pair Days	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Wine Selectors	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Laithwaites	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Vinomofo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Naked Wines3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Good Pair Days3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wine Selectors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Laithwaites1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wine clubs

4 answers

Asked ChatGPT
“Which wine club should I join in Australia?”
1. 1Naked Wines
2. 2Vinomofo
Asked ChatGPT
“What are the best wine clubs in Australia?”
Asked ChatGPT
“What's the best online wine delivery service in Australia?”
Searched Google, AI Overview
“wine delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wine club”

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which wine clubs do people search for most?

This chart shows how often people search Google for each wine club brand by name. Each line represents a brand's share of searches for all five wine club brands we track, month by month, from searches in Australia.

Share of searches among wine clubs in Australia, by month

Month	Vinomofo	Naked Wines	Good Pair Days	Wine Selectors	Laithwaites
Oct 2025	33.6%	33.6%	22.5%	6.7%	3.5%
Nov 2025	38.2%	31.3%	20.9%	6.2%	3.4%
Dec 2025	30%	36.8%	24.5%	6%	2.7%
Jan 2026	28.1%	34.4%	28.1%	6.8%	2.5%
Feb 2026	32.5%	32.5%	26.5%	6.4%	2.2%
Mar 2026	36.8%	30.1%	24.6%	5.9%	2.6%
Apr 2026	36.3%	29.7%	24.2%	7.2%	2.6%
May 2026	37.7%	30.8%	20.6%	7.5%	3.3%
Jun 2026	41.7%	34%	15.2%	6.8%	2.4%
Jul 2026	36.8%	36.8%	16.5%	7.3%	2.6%
Aug 2026	41.4%	33.8%	15.1%	6.7%	3%
Sep 2026	40%	32.7%	17.9%	6.4%	2.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Vinomofo	40%	18.1K	-18.5%	-1.4 points
2, held 2nd	Naked Wines	32.7%	14.8K	-18.2%	-1 points
3, held 3rd	Good Pair Days	17.9%	8.1K	0%	+2.8 points
4, held 4th	Wine Selectors	6.4%	2.9K	-19.4%	-0.3 points
5, held 5th	Laithwaites	2.9%	1.3K	-18.8%	-0.1 points

1.Vinomofo
40%
Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.4 points.
2.Naked Wines
32.7%
Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1 points.
3.Good Pair Days
17.9%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +2.8 points.
4.Wine Selectors
6.4%
Held 4th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.3 points.
5.Laithwaites
2.9%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Which brand is most popular in search among wine clubs in Australia?

5 brands

In September 2026, Vinomofo was the most searched among wine club brands in Australia, with an estimated 18.1K branded searches, 40% of all searches for the five we track. Naked Wines is in 2nd place, 7.3 percentage points behind at 32.7%.

Australia wine clubs, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Vinomofo	33.6% → 40%	41.7%Jun 2026	28.1%Jan 2026	2nd → 1st
Naked Wines	33.6% → 32.7%	36.8%Dec 2025	29.7%Apr 2026	1st → 2nd
Good Pair Days	22.5% → 17.9%	28.1%Jan 2026	15.1%Aug 2026	3rd
Wine Selectors	6.7% → 6.4%	7.5%May 2026	5.9%Mar 2026	4th
Laithwaites	3.5% → 2.9%	3.5%Oct 2025	2.2%Feb 2026	5th

Each finding as a sentence

Across the 12 months ending September 2026, Vinomofo’s share of searches among wine clubs in Australia increased from 33.6% to 40%.
Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia decreased from 33.6% to 32.7%.
Across the 12 months ending September 2026, Good Pair Days’ share of searches among wine clubs in Australia decreased from 22.5% to 17.9%.
Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in Australia decreased from 3.5% to 2.9%.
Across the 12 months ending September 2026, Vinomofo’s share of searches among wine clubs in Australia peaked at 41.7% in June 2026 and was lowest at 28.1% in January 2026.
Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia peaked at 36.8% in December 2025 and was lowest at 29.7% in April 2026.
Across the 12 months ending September 2026, Good Pair Days’ share of searches among wine clubs in Australia peaked at 28.1% in January 2026 and was lowest at 15.1% in August 2026.
Across the 12 months ending September 2026, Wine Selectors’ share of searches among wine clubs in Australia peaked at 7.5% in May 2026 and was lowest at 5.9% in March 2026.
Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in Australia peaked at 3.5% in October 2025 and was lowest at 2.2% in February 2026.
Across the 12 months ending September 2026, Vinomofo rose from 2nd to 1st among wine clubs in Australia.
Across the 12 months ending September 2026, Naked Wines fell from 1st to 2nd among wine clubs in Australia.
Across the 12 months ending September 2026, Wine Selectors held steady: its share of searches among wine clubs in Australia moved less than 0.5 percentage points.

How did search popularity change for Australia wine clubs in September 2026?

5 changes

In September 2026, Good Pair Days gained share of searches among wine clubs in Australia, from 15.1% to 17.9%.
In September 2026, Vinomofo lost share of searches among wine clubs in Australia, from 41.4% to 40%.
In September 2026, Naked Wines lost share of searches among wine clubs in Australia, from 33.8% to 32.7%.
Estimated monthly branded searches for Laithwaites in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
Estimated monthly branded searches for Wine Selectors in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted for wine clubs?

5 search terms

Each brand's share of searches among wine clubs comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.