Good Pair Days vs Naked Wines:Which is more popular?
In September 2026, Naked Wines had more branded searches than Good Pair Days among wine clubs in Australia. Naked Wines had about 14,800 branded searches, while Good Pair Days had 8,100. Naked Wines made up 32.7% of all wine club searches we track, and Good Pair Days accounted for 17.9%. When we asked ChatGPT and Google AI Overviews about wine clubs, Good Pair Days and Naked Wines each appeared in three of the four answers. Good Pair Days was mentioned before Naked Wines in three out of four answers.
Who do people search for more?
Naked Wines, about 83% more searches than Good Pair Days
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Good Pair Days, named ahead of Naked Wines in 3 of 4 answers
Follow Good Pair Days vs Naked Wines and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top wine clubs in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Good Pair Days and Naked Wines were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Good Pair Days was listed before Naked Wines in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Good Pair Days1st
Vinomofo2nd- Naked Wines3rd
Laithwaites4th
Wine Selectors5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vinomofo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Naked Wines3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Good Pair Days3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wine Selectors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Laithwaites1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wine clubs
4 answers
Asked ChatGPT
“Which wine club should I join in Australia?”
Asked ChatGPT
“What are the best wine clubs in Australia?”
Asked ChatGPT
“What's the best online wine delivery service in Australia?”
Searched Google, AI Overview
“wine delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wine club”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Good Pair Days or Naked Wines more popular in search?
This chart shows how often people search Google for Good Pair Days and Naked Wines by name. Each line represents a brand's share of searches for all five wine club brands we track, month by month, from searches in Australia.
Share of searches by month for Naked Wines, Good Pair Days. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vinomofo | Naked Wines | Good Pair Days | Wine Selectors | Laithwaites |
|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 33.6% | 22.5% | 6.7% | 3.5% |
| Nov 2025 | 38.2% | 31.3% | 20.9% | 6.2% | 3.4% |
| Dec 2025 | 30% | 36.8% | 24.5% | 6% | 2.7% |
| Jan 2026 | 28.1% | 34.4% | 28.1% | 6.8% | 2.5% |
| Feb 2026 | 32.5% | 32.5% | 26.5% | 6.4% | 2.2% |
| Mar 2026 | 36.8% | 30.1% | 24.6% | 5.9% | 2.6% |
| Apr 2026 | 36.3% | 29.7% | 24.2% | 7.2% | 2.6% |
| May 2026 | 37.7% | 30.8% | 20.6% | 7.5% | 3.3% |
| Jun 2026 | 41.7% | 34% | 15.2% | 6.8% | 2.4% |
| Jul 2026 | 36.8% | 36.8% | 16.5% | 7.3% | 2.6% |
| Aug 2026 | 41.4% | 33.8% | 15.1% | 6.7% | 3% |
| Sep 2026 | 40% | 32.7% | 17.9% | 6.4% | 2.9% |
How has the Good Pair Days and Naked Wines comparison changed over the last 12 months?
3 findings
- Naked Wines was ahead of Good Pair Days in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Good Pair Days’ share of searches among wine clubs in Australia moved from 22.5% to 17.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia moved from 33.6% to 32.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for Australia wine clubs in September 2026?
2 changes
In September 2026, Good Pair Days gained share of searches among wine clubs in Australia, from 15.1% to 17.9%.
In September 2026, Naked Wines lost share of searches among wine clubs in Australia, from 33.8% to 32.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Good Pair Days’ and Naked Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Good Pair Days
1 branded search term
- good pair days
Naked Wines
1 branded search term
- naked wines
Other head-to-heads among wine clubs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.