Laithwaites vs Naked Wines:Which is more popular?
In September 2026, Naked Wines had more branded searches than Laithwaites among wine clubs in Australia. Naked Wines had about 14,800 branded searches, while Laithwaites had 1,300. Naked Wines made up 32.7% of all wine club searches we track, and Laithwaites accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about wine clubs, Naked Wines appeared in three of the four answers and Laithwaites in one. Naked Wines was mentioned before Laithwaites in three out of four answers.
Who do people search for more?
Naked Wines, about 11 searches for every 1 for Laithwaites
Who does AI mention more?
Naked Wines, mentioned in 3 of 4 answers, Laithwaites in 1
Who does AI recommend more?
Naked Wines, named ahead of Laithwaites in 3 of 4 answers
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Top wine clubs in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Naked Wines was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Laithwaites was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Naked Wines was listed before Laithwaites in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Good Pair Days1st
Vinomofo2nd- Naked Wines3rd
Laithwaites4th
Wine Selectors5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vinomofo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Naked Wines3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Good Pair Days3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wine Selectors1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Laithwaites1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about wine clubs
4 answers
Asked ChatGPT
“Which wine club should I join in Australia?”
Asked ChatGPT
“What are the best wine clubs in Australia?”
Asked ChatGPT
“What's the best online wine delivery service in Australia?”
Searched Google, AI Overview
“wine delivery”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“wine club”
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Laithwaites or Naked Wines more popular in search?
This chart shows how often people search Google for Laithwaites and Naked Wines by name. Each line represents a brand's share of searches for all five wine club brands we track, month by month, from searches in Australia.
Share of searches by month for Naked Wines, Laithwaites. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vinomofo | Naked Wines | Good Pair Days | Wine Selectors | Laithwaites |
|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 33.6% | 22.5% | 6.7% | 3.5% |
| Nov 2025 | 38.2% | 31.3% | 20.9% | 6.2% | 3.4% |
| Dec 2025 | 30% | 36.8% | 24.5% | 6% | 2.7% |
| Jan 2026 | 28.1% | 34.4% | 28.1% | 6.8% | 2.5% |
| Feb 2026 | 32.5% | 32.5% | 26.5% | 6.4% | 2.2% |
| Mar 2026 | 36.8% | 30.1% | 24.6% | 5.9% | 2.6% |
| Apr 2026 | 36.3% | 29.7% | 24.2% | 7.2% | 2.6% |
| May 2026 | 37.7% | 30.8% | 20.6% | 7.5% | 3.3% |
| Jun 2026 | 41.7% | 34% | 15.2% | 6.8% | 2.4% |
| Jul 2026 | 36.8% | 36.8% | 16.5% | 7.3% | 2.6% |
| Aug 2026 | 41.4% | 33.8% | 15.1% | 6.7% | 3% |
| Sep 2026 | 40% | 32.7% | 17.9% | 6.4% | 2.9% |
How has the Laithwaites and Naked Wines comparison changed over the last 12 months?
3 findings
- Naked Wines was ahead of Laithwaites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in Australia moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in Australia moved from 33.6% to 32.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for Australia wine clubs in September 2026?
2 changes
In September 2026, Naked Wines lost share of searches among wine clubs in Australia, from 33.8% to 32.7%.
Estimated monthly branded searches for Laithwaites in Australia fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laithwaites’ and Naked Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laithwaites
1 branded search term
- laithwaites
Naked Wines
1 branded search term
- naked wines
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