Kinsman vs KitchenKraft:Which is more popular?
In September 2026, Kinsman had more branded searches than KitchenKraft among kitchen retailers in Australia. Kinsman had about 5,400 branded searches, while KitchenKraft had 720. Kinsman made up 13.4% of all kitchen retailer searches we track, and KitchenKraft accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about kitchen retailers, KitchenKraft appeared in two of the five answers and Kinsman in none.
Who do people search for more?
Kinsman, about 8 searches for every 1 for KitchenKraft
Who does AI mention more?
KitchenKraft, mentioned in 2 of 5 answers, Kinsman in 0
Who does AI recommend more?
KitchenKraft, the only one of the two named
Follow Kinsman vs KitchenKraft and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top kitchen retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenKraft was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kinsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
IKEA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kaboodle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KitchenKraft2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dan Kitchens2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Freedom Kitchens1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kinsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kitchen Connection0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kitchen retailers
5 answers
Asked ChatGPT
“Who's the best company for a new kitchen in Australia?”
Asked ChatGPT
“Which flat pack kitchen brand is best value?”
Asked ChatGPT
“Where should I buy kitchen cabinets for a renovation?”
Searched Google, AI Overview
“kitchen cabinets”
- 1IKEA
- 1
Searched Google, AI Overview
“flat pack kitchens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Kinsman or KitchenKraft more popular in search?
This chart shows how often people search Google for Kinsman and KitchenKraft by name. Each line represents a brand's share of searches for all seven kitchen retailers we track, month by month, from searches in Australia.
Share of searches by month for Kinsman, KitchenKraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | IKEA | Kaboodle | Kinsman | Freedom Kitchens | Kitchen Connection | KitchenKraft | Dan Kitchens |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 29.5% | 4.8% | 13.2% | 7.2% | 0.64% | 0.34% |
| Nov 2025 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.41% |
| Dec 2025 | 42.7% | 35% | 4.6% | 8.4% | 8.4% | 0.61% | 0.32% |
| Jan 2026 | 45.7% | 30.5% | 4.9% | 9.1% | 9.1% | 0.53% | 0.29% |
| Feb 2026 | 45.5% | 30.4% | 4.8% | 9.1% | 9.1% | 0.65% | 0.53% |
| Mar 2026 | 44% | 29.4% | 5.8% | 10.7% | 8.8% | 0.78% | 0.51% |
| Apr 2026 | 45.8% | 30.6% | 6.1% | 9.1% | 7.3% | 0.66% | 0.35% |
| May 2026 | 41.7% | 34.1% | 4.4% | 10.1% | 8.3% | 0.9% | 0.39% |
| Jun 2026 | 44.9% | 30% | 4% | 10.9% | 8.9% | 0.79% | 0.42% |
| Jul 2026 | 46.1% | 30.9% | 4.8% | 9.2% | 7.4% | 1.2% | 0.36% |
| Aug 2026 | 44.3% | 29.6% | 5.9% | 8.8% | 8.8% | 2.2% | 0.34% |
| Sep 2026 | 36.7% | 30% | 13.4% | 8.9% | 8.9% | 1.8% | 0.35% |
How has the Kinsman and KitchenKraft comparison changed over the last 12 months?
3 findings
- Kinsman was ahead of KitchenKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kinsman’s share of searches among kitchen retailers in Australia moved from 4.8% to 13.4%, and its estimated monthly branded searches moved from 2.4K to 5.4K.
- Across the 12 months ending September 2026, KitchenKraft’s share of searches among kitchen retailers in Australia moved from 0.64% to 1.8%, and its estimated monthly branded searches moved from 320 to 720.
How did search popularity change for Australia kitchen retailers in September 2026?
2 changes
In September 2026, Kinsman overtook Freedom Kitchens and Kitchen Connection to rank 3rd among kitchen retailers in Australia, with 13.4% of the searches.
Estimated monthly branded searches for KitchenKraft in Australia rose 125% over 12 measured months, from 320 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kinsman’s and KitchenKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kinsman
1 branded search term
- kinsman kitchens
KitchenKraft
1 branded search term
- kitchenkraft
Other head-to-heads among kitchen retailers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.