Kingpin vs Strike Bowling:Which is more popular?
In September 2026, Kingpin had more branded searches than Strike Bowling among entertainment centres in Australia. Kingpin had about 24,600 branded searches, while Strike Bowling had 22,200. Kingpin made up 11.9% of all entertainment centre searches we track, and Strike Bowling accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about entertainment centres, Kingpin appeared in two of the three answers and Strike Bowling in one. Kingpin and Strike Bowling were each mentioned first in one of the two answers that named either.
Who do people search for more?
Kingpin, about 11% more searches than Strike Bowling
Who does AI mention more?
Kingpin, mentioned in 2 of 3 answers, Strike Bowling in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top entertainment centres in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kingpin was mentioned in two out of three: in two of the three ChatGPT answers. Strike Bowling was mentioned in one out of three: in one of the three ChatGPT answers. Kingpin and Strike Bowling were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zone Bowling3 of 3Named in 3 of 3 ChatGPT answers
Timezone2 of 3Named in 2 of 3 ChatGPT answers- Kingpin2 of 3Named in 2 of 3 ChatGPT answers
Strike Bowling1 of 3Named in 1 of 3 ChatGPT answers
Holey Moley0 of 3Named in 0 of 3 ChatGPT answers
Archie Brothers0 of 3Named in 0 of 3 ChatGPT answers
Bounce0 of 3Named in 0 of 3 ChatGPT answers
See every answer about entertainment centres
3 answers
Asked ChatGPT
“What's the best entertainment centre chain in Australia?”
Asked ChatGPT
“Where can I go bowling and play arcade games in Australia?”
Asked ChatGPT
“What are the most popular family entertainment venues in Australia?”
Searched Google, AI Overview
“bowling”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“arcade”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Is Kingpin or Strike Bowling more popular in search?
This chart shows how often people search Google for Kingpin and Strike Bowling by name. Each line represents a brand's share of searches for all seven entertainment centres we track, month by month, from searches in Australia.
Share of searches by month for Kingpin, Strike Bowling. The figures are in the table below the chart.
View monthly share of searches table
| Month | Timezone | Holey Moley | Zone Bowling | Kingpin | Archie Brothers | Strike Bowling | Bounce |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 15.6% | 12.7% | 13.7% | 8.5% | 8.5% | 6.1% |
| Nov 2025 | 39.1% | 14.3% | 11.7% | 8.9% | 9.6% | 9.6% | 6.8% |
| Dec 2025 | 42.1% | 12.7% | 12.7% | 9.6% | 8.5% | 8.5% | 6% |
| Jan 2026 | 36.8% | 13.6% | 13.6% | 10% | 9.1% | 9.1% | 7.9% |
| Feb 2026 | 37.5% | 13.8% | 13.8% | 10.1% | 9.2% | 9.2% | 6.4% |
| Mar 2026 | 36.8% | 13.5% | 13.5% | 12% | 9% | 9% | 6.4% |
| Apr 2026 | 36.3% | 13.3% | 13.3% | 12% | 8.9% | 10.9% | 5.3% |
| May 2026 | 36.6% | 13.4% | 13.4% | 12.2% | 9% | 11% | 4.4% |
| Jun 2026 | 40.6% | 12.2% | 12.2% | 11% | 10% | 10% | 4% |
| Jul 2026 | 36.3% | 13.3% | 13.3% | 10.1% | 10.9% | 10.9% | 5.3% |
| Aug 2026 | 35.1% | 12.8% | 12.8% | 11.7% | 12.8% | 10.5% | 4.2% |
| Sep 2026 | 35.9% | 13.1% | 13.1% | 11.9% | 10.8% | 10.8% | 4.4% |
How has the Kingpin and Strike Bowling comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Strike Bowling took it in November 2025, Kingpin took it in December 2025, Strike Bowling took it in July 2026, Kingpin took it in August 2026.
- Across the 12 months ending September 2026, Kingpin’s share of searches among entertainment centres in Australia moved from 13.7% to 11.9%, and its estimated monthly branded searches moved from 35.5K to 24.6K.
- Across the 12 months ending September 2026, Strike Bowling’s share of searches among entertainment centres in Australia moved from 8.5% to 10.8%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for Australia entertainment centres in September 2026?
1 change
In September 2026, Kingpin rose from 5th to 4th among entertainment centres in Australia.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kingpin’s and Strike Bowling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kingpin
2 branded search terms
- kingpin
- kingpin bowling
Strike Bowling
1 branded search term
- strike bowling
Other head-to-heads among entertainment centres
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