Brandwave

KEEN vs Reef:Which is more popular?

In September 2026, Reef had more branded searches than KEEN among thong and sandal brands in Australia. Reef had about 5,400 branded searches, while KEEN had 2,900. Reef made up 1% of all thong and sandal brand searches we track, and KEEN accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about thong and sandal brands, Reef appeared in one of the five answers and KEEN in none.

Among thong and sandal brands in Australia in September 2026

Who do people search for more?

Reef, about 86% more searches than KEEN

Reef 5.4K searchesKEEN 2.9K searches

Who does AI mention more?

Reef, mentioned in 1 of 5 answers, KEEN in 0

Reef in 1 of 5KEEN in 0 of 5

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Top thong and sandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reef was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Archies3rd
  4. Reef4th
  5. Ecco4th
  6. Crocs6th
  7. Havaianas6th
  8. KEEN–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birkenstock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thong and sandal brands

5 answers

  • Asked ChatGPT

    “What are the most comfortable thongs in Australia?”

    1. 1Archies
    2. 2Reef
    3. 3Havaianas

  • Asked ChatGPT

    “Which sandal brand has the best arch support?”

    1. 1Birkenstock

  • Asked ChatGPT

    “Which sandals are best for walking all day?”

    1. 1Teva
    2. 2Ecco
    3. 3Birkenstock

  • Searched Google, AI Overview

    “thongs”

    1. Searched Google, AI Overview

      “sandals”

      1. 1Birkenstock
      2. 2Teva
      3. 3Crocs

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Is KEEN or Reef more popular in search?

    This chart shows how often people search Google for KEEN and Reef by name. Each line represents a brand's share of searches for all eight thong and sandal brands we track, month by month, from searches in Australia.

    KEEN and Reef among thong and sandal brands in Australia, by month

    Share of searches by month for Reef, KEEN. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBirkenstockCrocsArchiesHavaianasTevaReefKEENEcco
    Oct 202545.3%37%7.5%6.1%2.2%0.99%0.53%0.44%
    Nov 202550.7%33.9%6.8%5.6%1.7%0.74%0.41%0.27%
    Dec 202549.1%32.8%8.1%6.6%1.6%1.1%0.39%0.32%
    Jan 202643.5%35.6%8.8%7.2%2.6%1.2%0.64%0.51%
    Feb 202644.8%36.7%7.4%6%2.7%1.2%0.65%0.52%
    Mar 202642.1%42.1%5.7%5.7%2.5%0.92%0.61%0.41%
    Apr 202647.1%38.6%5.2%5.2%2.3%0.83%0.46%0.37%
    May 202641.7%41.7%5.6%6.9%2.5%0.9%0.49%0.31%
    Jun 202641.7%41.7%5.6%6.9%2.5%0.74%0.59%0.31%
    Jul 202645.5%37.2%6.1%7.5%2.2%0.66%0.52%0.28%
    Aug 202640.5%40.5%6.7%8.1%2.4%0.88%0.59%0.32%
    Sep 202646.2%31%9.3%9.3%2.3%1%0.54%0.36%

    How has the KEEN and Reef comparison changed over the last 12 months?

    3 findings
    • Reef was ahead of KEEN in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, KEEN’s share of searches among thong and sandal brands in Australia moved from 0.53% to 0.54%, and its estimated monthly branded searches held steady at 2.9K.
    • Across the 12 months ending September 2026, Reef’s share of searches among thong and sandal brands in Australia moved from 0.99% to 1%, and its estimated monthly branded searches held steady at 5.4K.

    How did search popularity change for Australia thong and sandal brands in September 2026?

    0 changes

    Neither KEEN nor Reef moved beyond provider rounding among thong and sandal brands in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using KEEN’s and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    KEEN

    1 branded search term

    • keen sandals

    Reef

    1 branded search term

    • reef sandals

    How the Brand Demand Index is measured

    Other head-to-heads among thong and sandal brands

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