Brandwave

Archies vs Birkenstock:Which is more popular?

In September 2026, Birkenstock had more branded searches than Archies among thong and sandal brands in Australia. Birkenstock had about 246,000 branded searches, while Archies had 49,500. Birkenstock made up 46.2% of all thong and sandal brand searches we track, and Archies accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about thong and sandal brands, Birkenstock appeared in three of the five answers and Archies in one. Birkenstock was mentioned before Archies in two out of three answers.

Among thong and sandal brands in Australia in September 2026

Who do people search for more?

Birkenstock, about 5 searches for every 1 for Archies

Birkenstock 246K searchesArchies 49.5K searches

Who does AI mention more?

Birkenstock, mentioned in 3 of 5 answers, Archies in 1

Birkenstock in 3 of 5Archies in 1 of 5

Who does AI recommend more?

Birkenstock, named ahead of Archies in 2 of 3 answers

Birkenstock first in 2Archies first in 1

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Top thong and sandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Archies was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birkenstock was listed before Archies in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Archies3rd
  4. Reef4th
  5. Ecco4th
  6. Crocs6th
  7. Havaianas6th
  8. KEEN–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birkenstock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thong and sandal brands

5 answers

  • Asked ChatGPT

    “What are the most comfortable thongs in Australia?”

    1. 1Archies
    2. 2Reef
    3. 3Havaianas

  • Asked ChatGPT

    “Which sandal brand has the best arch support?”

    1. 1Birkenstock

  • Asked ChatGPT

    “Which sandals are best for walking all day?”

    1. 1Teva
    2. 2Ecco
    3. 3Birkenstock

  • Searched Google, AI Overview

    “thongs”

    1. Searched Google, AI Overview

      “sandals”

      1. 1Birkenstock
      2. 2Teva
      3. 3Crocs

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Is Archies or Birkenstock more popular in search?

    This chart shows how often people search Google for Archies and Birkenstock by name. Each line represents a brand's share of searches for all eight thong and sandal brands we track, month by month, from searches in Australia.

    Archies and Birkenstock among thong and sandal brands in Australia, by month

    Share of searches by month for Birkenstock, Archies. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBirkenstockCrocsArchiesHavaianasTevaReefKEENEcco
    Oct 202545.3%37%7.5%6.1%2.2%0.99%0.53%0.44%
    Nov 202550.7%33.9%6.8%5.6%1.7%0.74%0.41%0.27%
    Dec 202549.1%32.8%8.1%6.6%1.6%1.1%0.39%0.32%
    Jan 202643.5%35.6%8.8%7.2%2.6%1.2%0.64%0.51%
    Feb 202644.8%36.7%7.4%6%2.7%1.2%0.65%0.52%
    Mar 202642.1%42.1%5.7%5.7%2.5%0.92%0.61%0.41%
    Apr 202647.1%38.6%5.2%5.2%2.3%0.83%0.46%0.37%
    May 202641.7%41.7%5.6%6.9%2.5%0.9%0.49%0.31%
    Jun 202641.7%41.7%5.6%6.9%2.5%0.74%0.59%0.31%
    Jul 202645.5%37.2%6.1%7.5%2.2%0.66%0.52%0.28%
    Aug 202640.5%40.5%6.7%8.1%2.4%0.88%0.59%0.32%
    Sep 202646.2%31%9.3%9.3%2.3%1%0.54%0.36%

    How has the Archies and Birkenstock comparison changed over the last 12 months?

    3 findings

    How did search popularity change for Australia thong and sandal brands in September 2026?

    2 changes

    1. In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches.

    2. In September 2026, Birkenstock gained share of searches among thong and sandal brands in Australia, from 40.5% to 46.2%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Archies’ and Birkenstock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Archies

    1 branded search term

    • archies thongs

    Birkenstock

    1 branded search term

    • birkenstock

    How the Brand Demand Index is measured

    Other head-to-heads among thong and sandal brands

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