Thong and sandal brands in Australia:Which are most popular?

Name: Thong and sandal brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Birkenstock was the most searched thong and sandal brand in Australia, accounting for 46.2% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Birkenstock was mentioned most often, in three of the five answers. Teva was recommended most often, coming first in one out of three responses that gave a list.

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Top thong and sandal brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned most often, in three of the five answers. Teva was recommended most often, coming first in one out of three answers that gave a list. Birkenstock was second, and Archies was third. KEEN, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Birkenstock	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Teva	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Crocs	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Archies	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Havaianas	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Reef	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ecco	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
KEEN	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Birkenstock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Teva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crocs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Archies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havaianas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thong and sandal brands

5 answers

Asked ChatGPT
“What are the most comfortable thongs in Australia?”
1. 1Archies
2. 2Reef
3. 3Havaianas
Asked ChatGPT
“Which sandal brand has the best arch support?”
1. 1Birkenstock
Asked ChatGPT
“Which sandals are best for walking all day?”
1. 1Teva
2. 2Ecco
3. 3Birkenstock
Searched Google, AI Overview
“thongs”
Searched Google, AI Overview
“sandals”
1. 1Birkenstock
2. 2Teva
3. 3Crocs

Not named in any answer:

KEEN

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which thong and sandal brands do people search for most?

This chart shows how often people search Google for each thong and sandal brand by name. Each line represents a brand's share of searches for all eight thong and sandal brands we track, month by month, from searches in Australia.

Share of searches among thong and sandal brands in Australia, by month

Month	Birkenstock	Crocs	Archies	Havaianas	Teva	Reef	KEEN	Ecco
Oct 2025	45.3%	37%	7.5%	6.1%	2.2%	0.99%	0.53%	0.44%
Nov 2025	50.7%	33.9%	6.8%	5.6%	1.7%	0.74%	0.41%	0.27%
Dec 2025	49.1%	32.8%	8.1%	6.6%	1.6%	1.1%	0.39%	0.32%
Jan 2026	43.5%	35.6%	8.8%	7.2%	2.6%	1.2%	0.64%	0.51%
Feb 2026	44.8%	36.7%	7.4%	6%	2.7%	1.2%	0.65%	0.52%
Mar 2026	42.1%	42.1%	5.7%	5.7%	2.5%	0.92%	0.61%	0.41%
Apr 2026	47.1%	38.6%	5.2%	5.2%	2.3%	0.83%	0.46%	0.37%
May 2026	41.7%	41.7%	5.6%	6.9%	2.5%	0.9%	0.49%	0.31%
Jun 2026	41.7%	41.7%	5.6%	6.9%	2.5%	0.74%	0.59%	0.31%
Jul 2026	45.5%	37.2%	6.1%	7.5%	2.2%	0.66%	0.52%	0.28%
Aug 2026	40.5%	40.5%	6.7%	8.1%	2.4%	0.88%	0.59%	0.32%
Sep 2026	46.2%	31%	9.3%	9.3%	2.3%	1%	0.54%	0.36%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Birkenstock	46.2%	246K	+49.1%	+5.7 points
2, held 2nd	Crocs	31%	165K	0%	-9.5 points
3, moved from 4th to 3rd	Archies	9.3%	49.5K	+82.7%	+2.6 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Havaianas	9.3%	49.5K	+49.5%	+1.2 pointsmoved from 3rd to 4th
5, held 5th	Teva	2.3%	12.1K	+22.2%	-0.2 points
6, held 6th	Reef	1%	5.4K	+50%	+0.1 points
7, held 7th	KEEN	0.54%	2.9K	+20.8%	0 points
8, held 8th	Ecco	0.36%	1.9K	+46.2%	0 points

1.Birkenstock
46.2%
Held 1st. 246K estimated branded searches, +49.1% vs prior month. Share +5.7 points.
2.Crocs
31%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -9.5 points.
3.Archies
9.3%
Moved from 4th to 3rd. 49.5K estimated branded searches, +82.7% vs prior month. Share +2.6 points.
4.Havaianas
9.3%
Moved from 3rd to 4th. 49.5K estimated branded searches, +49.5% vs prior month. Share +1.2 points.
5.Teva
2.3%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
6.Reef
1%
Held 6th. 5.4K estimated branded searches, +50% vs prior month. Share +0.1 points.
7.KEEN
0.54%
Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
8.Ecco
0.36%
Held 8th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

Which brand is most popular in search among thong and sandal brands in Australia?

8 brands

In September 2026, Birkenstock was the most searched among thong and sandal brands in Australia, with an estimated 246K branded searches, 46.2% of all searches for the eight we track. Crocs is in 2nd place, 15.2 percentage points behind at 31%.

Australia thong and sandal brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Birkenstock	45.3% → 46.2%	50.7%Nov 2025	40.5%Aug 2026	1st
Crocs	37% → 31%	42.1%Mar 2026	31%Sep 2026	2nd
Archies	7.5% → 9.3%	9.3%Sep 2026	5.2%Apr 2026	3rd
Havaianas	6.1% → 9.3%	9.3%Sep 2026	5.2%Apr 2026	4th
Teva	2.2% → 2.3%	2.7%Feb 2026	1.6%Dec 2025	5th
Reef	0.99% → 1%	1.2%Feb 2026	0.66%Jul 2026	6th
KEEN	0.53% → 0.54%	0.65%Feb 2026	0.39%Dec 2025	7th
Ecco	0.44% → 0.36%	0.52%Feb 2026	0.27%Nov 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Birkenstock’s share of searches among thong and sandal brands in Australia increased from 45.3% to 46.2%.
Across the 12 months ending September 2026, Crocs’ share of searches among thong and sandal brands in Australia decreased from 37% to 31%.
Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia increased from 7.5% to 9.3%.
Across the 12 months ending September 2026, Havaianas’ share of searches among thong and sandal brands in Australia increased from 6.1% to 9.3%.
Across the 12 months ending September 2026, Birkenstock’s share of searches among thong and sandal brands in Australia peaked at 50.7% in November 2025 and was lowest at 40.5% in August 2026.
Across the 12 months ending September 2026, Crocs’ share of searches among thong and sandal brands in Australia peaked at 42.1% in March 2026 and was lowest at 31% in September 2026.
Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia peaked at 9.3% in September 2026 and was lowest at 5.2% in April 2026.
Across the 12 months ending September 2026, Havaianas’ share of searches among thong and sandal brands in Australia peaked at 9.3% in September 2026 and was lowest at 5.2% in April 2026.
Across the 12 months ending September 2026, Teva’s share of searches among thong and sandal brands in Australia peaked at 2.7% in February 2026 and was lowest at 1.6% in December 2025.
Across the 12 months ending September 2026, Teva, Reef, KEEN and Ecco held steady: their share of searches among thong and sandal brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia thong and sandal brands in September 2026?

5 changes

In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches.
In September 2026, Birkenstock gained share of searches among thong and sandal brands in Australia, from 40.5% to 46.2%.
In September 2026, Havaianas gained share of searches among thong and sandal brands in Australia, from 8.1% to 9.3%.
In September 2026, Crocs lost share of searches among thong and sandal brands in Australia, from 40.5% to 31%.
Estimated monthly branded searches for Ecco in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted for thong and sandal brands?

8 search terms

Each brand's share of searches among thong and sandal brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.