Brandwave

Havaianas vs Teva:Which is more popular?

In September 2026, Havaianas had more branded searches than Teva among thong and sandal brands in Australia. Havaianas had about 49,500 branded searches, while Teva had 12,100. Havaianas made up 9.3% of all thong and sandal brand searches we track, and Teva accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about thong and sandal brands, Teva appeared in two of the five answers and Havaianas in one. Teva was mentioned before Havaianas in two out of three answers.

Among thong and sandal brands in Australia in September 2026

Who do people search for more?

Havaianas, about 4 searches for every 1 for Teva

Havaianas 49.5K searchesTeva 12.1K searches

Who does AI mention more?

Teva, mentioned in 2 of 5 answers, Havaianas in 1

Teva in 2 of 5Havaianas in 1 of 5

Who does AI recommend more?

Teva, named ahead of Havaianas in 2 of 3 answers

Teva first in 2Havaianas first in 1

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Top thong and sandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teva was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Havaianas was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Teva was listed before Havaianas in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Archies3rd
  4. Reef4th
  5. Ecco4th
  6. Crocs6th
  7. Havaianas6th
  8. KEEN–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Birkenstock3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thong and sandal brands

5 answers
  • Asked ChatGPT

    “What are the most comfortable thongs in Australia?”

    1. 1Archies
    2. 2Reef
    3. 3Havaianas
  • Asked ChatGPT

    “Which sandal brand has the best arch support?”

    1. 1Birkenstock
  • Asked ChatGPT

    “Which sandals are best for walking all day?”

    1. 1Teva
    2. 2Ecco
    3. 3Birkenstock
  • Searched Google, AI Overview

    “thongs”

    1. Searched Google, AI Overview

      “sandals”

      1. 1Birkenstock
      2. 2Teva
      3. 3Crocs

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

    Is Havaianas or Teva more popular in search?

    This chart shows how often people search Google for Havaianas and Teva by name. Each line represents a brand's share of searches for all eight thong and sandal brands we track, month by month, from searches in Australia.

    Havaianas and Teva among thong and sandal brands in Australia, by month

    Share of searches by month for Havaianas, Teva. The figures are in the table below the chart.

    View monthly share of searches table
    MonthBirkenstockCrocsArchiesHavaianasTevaReefKEENEcco
    Oct 202545.3%37%7.5%6.1%2.2%0.99%0.53%0.44%
    Nov 202550.7%33.9%6.8%5.6%1.7%0.74%0.41%0.27%
    Dec 202549.1%32.8%8.1%6.6%1.6%1.1%0.39%0.32%
    Jan 202643.5%35.6%8.8%7.2%2.6%1.2%0.64%0.51%
    Feb 202644.8%36.7%7.4%6%2.7%1.2%0.65%0.52%
    Mar 202642.1%42.1%5.7%5.7%2.5%0.92%0.61%0.41%
    Apr 202647.1%38.6%5.2%5.2%2.3%0.83%0.46%0.37%
    May 202641.7%41.7%5.6%6.9%2.5%0.9%0.49%0.31%
    Jun 202641.7%41.7%5.6%6.9%2.5%0.74%0.59%0.31%
    Jul 202645.5%37.2%6.1%7.5%2.2%0.66%0.52%0.28%
    Aug 202640.5%40.5%6.7%8.1%2.4%0.88%0.59%0.32%
    Sep 202646.2%31%9.3%9.3%2.3%1%0.54%0.36%

    How has the Havaianas and Teva comparison changed over the last 12 months?

    3 findings
    • Havaianas was ahead of Teva in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Havaianas’ share of searches among thong and sandal brands in Australia moved from 6.1% to 9.3%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
    • Across the 12 months ending September 2026, Teva’s share of searches among thong and sandal brands in Australia moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 12.1K.

    How did search popularity change for Australia thong and sandal brands in September 2026?

    2 changes
    1. In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches.

    2. In September 2026, Havaianas gained share of searches among thong and sandal brands in Australia, from 8.1% to 9.3%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Havaianas’ and Teva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Havaianas

    1 branded search term

    • havaianas

    Teva

    1 branded search term

    • teva sandals

    How the Brand Demand Index is measured

    Other head-to-heads among thong and sandal brands

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