Brandwave

Jumbuck vs Ozpig:Which is more popular?

In September 2026, Jumbuck had more branded searches than Ozpig among BBQ brands in Australia. Jumbuck had about 8,100 branded searches, while Ozpig had 2,400. Jumbuck made up 7.5% of all BBQ brand searches we track, and Ozpig accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about BBQ brands, neither Jumbuck nor Ozpig appeared in any of the five answers.

Among BBQ brands in Australia in September 2026

Who do people search for more?

Jumbuck, about 3 searches for every 1 for Ozpig

Jumbuck 8.1K searchesOzpig 2.4K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Jumbuck in 0 of 5Ozpig in 0 of 5

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Jumbuck nor Ozpig showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Ziegler & Brown2nd
  3. Matador3rd
  4. Napoleon4th
  5. Gasmate5th
  6. Everdure6th
  7. Beefeater–
  8. Jumbuck–
  9. Traeger–
  10. Ozpig–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Jumbuck or Ozpig more popular in search?

This chart shows how often people search Google for Jumbuck and Ozpig by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.

Jumbuck and Ozpig among BBQ brands in Australia, by month

Share of searches by month for Jumbuck, Ozpig. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterJumbuckMatadorEverdureTraegerGasmateOzpigZiegler & BrownNapoleonMasport
Oct 202563.5%7.6%6.2%7.6%3.4%3.4%2.3%1.8%1.5%1.8%0.94%
Nov 202569.2%6.8%4.5%6.8%2.5%2.5%2.5%1.6%1.3%1.6%0.68%
Dec 202567.9%6.3%6.3%6.3%2.8%2.8%2.3%1.5%1.8%1.2%0.82%
Jan 202665.1%7.4%6%6%3.3%3.3%3.3%1.7%1.7%1.5%0.8%
Feb 202663.6%7.6%6.2%6.2%2.7%4.1%2.7%2.3%2.7%1.4%0.68%
Mar 202659.1%8.6%7%7%3.8%3.8%3%3.8%1.6%1.4%0.62%
Apr 202661.2%7.7%6.3%6.3%2.7%4.1%2.7%5.1%1.9%1.3%0.84%
May 202658.8%8.6%5.7%7%3%3.8%2.5%7%1.6%1.4%0.62%
Jun 202656.3%10%5.5%6.7%2.9%4.4%2.4%6.7%2.9%1.5%0.59%
Jul 202656.4%10.1%6.7%6.7%2.9%3.7%2.9%5.5%2.9%1.5%0.73%
Aug 202660.3%8.8%7.2%7.2%3.2%3.2%2.6%3.9%1.7%1.4%0.52%
Sep 202662.3%9.1%7.5%7.5%2.7%2.7%2.2%2.2%1.8%1.5%0.66%

How has the Jumbuck and Ozpig comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ozpig took it in May 2026, Jumbuck took it in July 2026.
  • Across the 12 months ending September 2026, Jumbuck’s share of searches among BBQ brands in Australia moved from 6.2% to 7.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Ozpig’s share of searches among BBQ brands in Australia moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 1.9K to 2.4K.

How did search popularity change for Australia BBQ brands in September 2026?

2 changes
  1. In September 2026, Ozpig lost share of searches among BBQ brands in Australia, from 3.9% to 2.2%.

  2. Jumbuck’s share of searches among BBQ brands in Australia has gained ground for 3 months in a row, from 5.5% to 7.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jumbuck’s and Ozpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jumbuck

1 branded search term

  • jumbuck bbq

Ozpig

1 branded search term

  • ozpig

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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