Isle of Paradise vs Le Tan:Which is more popular?
In September 2026, Le Tan had more branded searches than Isle of Paradise among self-tan brands in Australia. Le Tan had about 880 branded searches, while Isle of Paradise had 210. Le Tan made up 1.5% of all self-tan brand searches we track, and Isle of Paradise accounted for 0.36%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Le Tan appeared in one of the five answers and Isle of Paradise in none.
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Top self-tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Tan was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Isle of Paradise did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bondi Sands5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Loving Tan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bali Body3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Eco Tan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Tan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St.Tropez0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
b.tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tan-Luxe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Isle of Paradise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self-tan brands
5 answers
Asked ChatGPT
“What's the best fake tan in Australia?”
Asked ChatGPT
“Which self tan gives the most natural colour?”
Asked ChatGPT
“What are the best Australian self tan brands?”
Searched Google, AI Overview
“fake tan”
Searched Google, AI Overview
“best fake tan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Isle of Paradise or Le Tan more popular in search?
This chart shows how often people search Google for Isle of Paradise and Le Tan by name. Each line represents a brand's share of searches for all nine self-tan brands we track, month by month, from searches in Australia.
Share of searches by month for Le Tan, Isle of Paradise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Loving Tan | Bali Body | Bondi Sands | Eco Tan | St.Tropez | b.tan | Le Tan | Tan-Luxe | Isle of Paradise |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.9% | 22% | 18.8% | 14.7% | 9.1% | 5.3% | 1.3% | 1.3% | 0.71% |
| Nov 2025 | 31.1% | 20.8% | 14.8% | 20.8% | 5.8% | 4.1% | 1% | 1% | 0.55% |
| Dec 2025 | 28.7% | 19.2% | 17.1% | 19.2% | 7.9% | 4.7% | 1.4% | 1.1% | 0.62% |
| Jan 2026 | 31.5% | 21.1% | 15.6% | 17.2% | 7.3% | 4.2% | 1.2% | 1.5% | 0.55% |
| Feb 2026 | 38.1% | 20.8% | 15.4% | 13.9% | 5.9% | 3.3% | 1% | 1% | 0.54% |
| Mar 2026 | 38.1% | 20.8% | 15.7% | 13.9% | 5.7% | 3.3% | 1% | 1% | 0.44% |
| Apr 2026 | 37% | 20.3% | 18.3% | 13.5% | 5.6% | 3.3% | 0.98% | 0.8% | 0.35% |
| May 2026 | 42.4% | 15.5% | 17.1% | 12.6% | 7.7% | 2.3% | 1.1% | 0.91% | 0.33% |
| Jun 2026 | 42.4% | 15.5% | 17.8% | 12.6% | 6.5% | 2.3% | 1.1% | 1.4% | 0.33% |
| Jul 2026 | 41.1% | 18.4% | 17.2% | 12.2% | 6.3% | 2.3% | 1.1% | 1.1% | 0.32% |
| Aug 2026 | 40.2% | 17.9% | 16.3% | 14.7% | 6.1% | 2.4% | 1.3% | 0.87% | 0.31% |
| Sep 2026 | 38.5% | 21% | 18.4% | 9.4% | 7.3% | 2.8% | 1.5% | 0.83% | 0.36% |
How has the Isle of Paradise and Le Tan comparison changed over the last 12 months?
3 findings
- Le Tan was ahead of Isle of Paradise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self-tan brands in Australia moved from 0.71% to 0.36%, and its estimated monthly branded searches moved from 390 to 210.
- Across the 12 months ending September 2026, Le Tan’s share of searches among self-tan brands in Australia moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for Australia self-tan brands in September 2026?
2 changes
Estimated monthly branded searches for Le Tan in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026.
Estimated monthly branded searches for Isle of Paradise in Australia fell 46.2% over 12 measured months, from 390 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Isle of Paradise’s and Le Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Isle of Paradise
1 branded search term
- isle of paradise tan
Le Tan
1 branded search term
- le tan self tan
Other head-to-heads among self-tan brands
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