Ironman 4x4 vs TJM:Which is more popular?
In September 2026, Ironman 4x4 had more branded searches than TJM among 4WD accessory brands in Australia. Ironman 4x4 had about 18,100 branded searches, while TJM had 9,900. Ironman 4x4 made up 5.4% of all 4WD accessory brand searches we track, and TJM accounted for 3%. When we asked ChatGPT and Google AI Overviews about 4WD accessory brands, both Ironman 4x4 and TJM appeared in all four answers. TJM was mentioned before Ironman 4x4 in every answer.
Who do people search for more?
Ironman 4x4, about 83% more searches than TJM
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
TJM, named ahead of Ironman 4x4 in every answer
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Top 4WD accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Ironman 4x4 and TJM showed up in all four answers. TJM was listed before Ironman 4x4 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ARB1st- TJM2nd
- Ironman 4x43rd
Rhino-Rack4th
REDARC5th
Offroad Animal6th
4WD Supacentre–
Opposite Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ARB4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ironman 4x44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- TJM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rhino-Rack2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Offroad Animal2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- REDARC2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- 4WD Supacentre0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Opposite Lock0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about 4WD accessory brands
4 answers
Asked ChatGPT
“Which brand should I buy 4WD accessories from in Australia?”
Asked ChatGPT
“What are the best 4WD accessory brands in Australia?”
Asked ChatGPT
“Which brand makes the best bull bars in Australia?”
Searched Google, AI Overview
“4x4 accessories”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bull bar”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Ironman 4x4 or TJM more popular in search?
This chart shows how often people search Google for Ironman 4x4 and TJM by name. Each line represents a brand's share of searches for all eight 4WD accessory brands we track, month by month, from searches in Australia.
Share of searches by month for Ironman 4x4, TJM. The figures are in the table below the chart.
View monthly share of searches table
| Month | 4WD Supacentre | ARB | Rhino-Rack | Ironman 4x4 | Offroad Animal | REDARC | TJM | Opposite Lock |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 11.4% | 7.6% | 6.2% | 2.3% | 3.4% | 4.2% | 1.5% |
| Nov 2025 | 68.6% | 10.1% | 6.8% | 4.5% | 2% | 3% | 3.7% | 1.3% |
| Dec 2025 | 73.9% | 8.9% | 6% | 4% | 1.4% | 2.2% | 2.7% | 0.97% |
| Jan 2026 | 65.9% | 11.2% | 7.5% | 5% | 2.2% | 3.3% | 3.3% | 1.5% |
| Feb 2026 | 63.8% | 13.2% | 5.9% | 5.9% | 2.2% | 3.2% | 4% | 1.8% |
| Mar 2026 | 63% | 13.1% | 7.2% | 5.8% | 2.1% | 3.2% | 3.9% | 1.7% |
| Apr 2026 | 66.9% | 11.3% | 6.2% | 5.1% | 2.3% | 3.4% | 3.4% | 1.5% |
| May 2026 | 62.7% | 13.8% | 6.2% | 6.2% | 2.2% | 3.4% | 4.1% | 1.5% |
| Jun 2026 | 62% | 13.6% | 6.1% | 6.1% | 2.2% | 4.1% | 4.1% | 1.8% |
| Jul 2026 | 63.8% | 11.4% | 6.3% | 6.3% | 2.8% | 3.4% | 4.2% | 1.9% |
| Aug 2026 | 62.2% | 12.9% | 5.8% | 5.8% | 4.7% | 3.1% | 3.8% | 1.7% |
| Sep 2026 | 67.7% | 9.9% | 6.7% | 5.4% | 3% | 3% | 3% | 1.3% |
How has the Ironman 4x4 and TJM comparison changed over the last 12 months?
3 findings
- Ironman 4x4 was ahead of TJM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ironman 4x4’s share of searches among 4WD accessory brands in Australia moved from 6.2% to 5.4%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, TJM’s share of searches among 4WD accessory brands in Australia moved from 4.2% to 3%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for Australia 4WD accessory brands in September 2026?
3 changes
In September 2026, Rhino-Rack overtook Ironman 4x4 to rank 3rd among 4WD accessory brands in Australia, with 6.7% of the searches.
In September 2026, TJM lost share of searches among 4WD accessory brands in Australia, from 3.8% to 3%.
Estimated monthly branded searches for Ironman 4x4 in Australia fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ironman 4x4’s and TJM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ironman 4x4
1 branded search term
- ironman 4x4
TJM
1 branded search term
- tjm
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