Brandwave

Interactive Brokers vs Stake:Which is more popular?

In September 2026, Interactive Brokers had more branded searches than Stake among share trading platforms in Australia. Interactive Brokers had about 12,100 branded searches, while Stake had 4,450. Interactive Brokers made up 4.1% of all share trading platform searches we track, and Stake accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about share trading platforms, Interactive Brokers and Stake each appeared in four of the five answers. Interactive Brokers was mentioned before Stake in three out of four answers that named either.

Among share trading platforms in Australia in September 2026

Who do people search for more?

Interactive Brokers, about 3 searches for every 1 for Stake

Interactive Brokers 12.1K searchesStake 4.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Interactive Brokers in 4 of 5Stake in 4 of 5

Who does AI recommend more?

Interactive Brokers, named ahead of Stake in 3 of 4 answers

Interactive Brokers first in 3Stake first in 1

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Top share trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Interactive Brokers and Stake were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Interactive Brokers was listed before Stake in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CMC Invest1st
  2. moomoo2nd
  3. Interactive Brokers3rd
  4. CommSec4th
  5. Stake5th
  6. Pearler6th
  7. Webull7th
  8. nabtrade–
  9. Selfwealth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about share trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Interactive Brokers or Stake more popular in search?

This chart shows how often people search Google for Interactive Brokers and Stake by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.

Interactive Brokers and Stake among share trading platforms in Australia, by month

Share of searches by month for Interactive Brokers, Stake. The figures are in the table below the chart.

View monthly share of searches table
MonthCommSecnabtradeCMC InvestmoomooSelfwealthInteractive BrokersPearlerWebullStake
Oct 202554.4%16.4%4.9%6%6%4%4%2.2%2.1%
Nov 202550.6%18.6%4.5%6.8%6.8%4.5%3.7%2.5%1.9%
Dec 202550.5%18.5%4.5%6.8%6.8%4.5%4.5%2%1.9%
Jan 202650.8%15.3%5.6%6.8%6.8%4.6%5.6%2.5%1.9%
Feb 202650.3%18.5%5.5%6.8%6.8%4.5%3.7%2%1.9%
Mar 202654.2%16.3%6%6%6%4%4%1.8%1.7%
Apr 202653%15.9%7.1%5.8%5.8%4.8%3.9%2.1%1.6%
May 202651%15.3%6.9%6.9%5.6%5.6%4.6%2.5%1.6%
Jun 202656.6%13.9%6.3%6.3%5.1%5.1%3.4%1.9%1.5%
Jul 202657.5%14.2%6.4%5.2%5.2%4.2%4.2%1.9%1.2%
Aug 202655.1%16.6%6.1%6.1%5%4.1%4.1%1.8%1.2%
Sep 202656%13.7%7.5%6.1%5%4.1%4.1%1.8%1.5%

How has the Interactive Brokers and Stake comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia share trading platforms in September 2026?

2 changes
  1. Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026.

  2. Estimated monthly branded searches for Interactive Brokers in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Interactive Brokers’ and Stake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Interactive Brokers

1 branded search term

  • interactive brokers

Stake

3 branded search terms

  • stake invest
  • stake shares
  • stake trading

How the Brand Demand Index is measured

Other head-to-heads among share trading platforms

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