Interactive Brokers vs Selfwealth:Which is more popular?
In September 2026, Selfwealth had more branded searches than Interactive Brokers among share trading platforms in Australia. Selfwealth had about 14,800 branded searches, while Interactive Brokers had 12,100. Selfwealth made up 5% of all share trading platform searches we track, and Interactive Brokers accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about share trading platforms, Interactive Brokers appeared in four of the five answers and Selfwealth in none.
Who do people search for more?
Selfwealth, about 22% more searches than Interactive Brokers
Who does AI mention more?
Interactive Brokers, mentioned in 4 of 5 answers, Selfwealth in 0
Who does AI recommend more?
Interactive Brokers, the only one of the two named
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Top share trading platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Interactive Brokers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Selfwealth did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CMC Invest1st
moomoo2nd- Interactive Brokers3rd
CommSec4th
Stake5th
Pearler6th
Webull7th
nabtrade–- Selfwealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about share trading platforms
5 answers
Asked ChatGPT
“Which share trading platform should I use in Australia?”
Asked ChatGPT
“What are the best share trading platforms in Australia?”
Asked ChatGPT
“What's the best share trading platform in Australia for beginners?”
Searched Google, AI Overview
“best share trading platform australia”
Searched Google, AI Overview
“share trading platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Interactive Brokers or Selfwealth more popular in search?
This chart shows how often people search Google for Interactive Brokers and Selfwealth by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.
Share of searches by month for Selfwealth, Interactive Brokers. The figures are in the table below the chart.
View monthly share of searches table
| Month | CommSec | nabtrade | CMC Invest | moomoo | Selfwealth | Interactive Brokers | Pearler | Webull | Stake |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 16.4% | 4.9% | 6% | 6% | 4% | 4% | 2.2% | 2.1% |
| Nov 2025 | 50.6% | 18.6% | 4.5% | 6.8% | 6.8% | 4.5% | 3.7% | 2.5% | 1.9% |
| Dec 2025 | 50.5% | 18.5% | 4.5% | 6.8% | 6.8% | 4.5% | 4.5% | 2% | 1.9% |
| Jan 2026 | 50.8% | 15.3% | 5.6% | 6.8% | 6.8% | 4.6% | 5.6% | 2.5% | 1.9% |
| Feb 2026 | 50.3% | 18.5% | 5.5% | 6.8% | 6.8% | 4.5% | 3.7% | 2% | 1.9% |
| Mar 2026 | 54.2% | 16.3% | 6% | 6% | 6% | 4% | 4% | 1.8% | 1.7% |
| Apr 2026 | 53% | 15.9% | 7.1% | 5.8% | 5.8% | 4.8% | 3.9% | 2.1% | 1.6% |
| May 2026 | 51% | 15.3% | 6.9% | 6.9% | 5.6% | 5.6% | 4.6% | 2.5% | 1.6% |
| Jun 2026 | 56.6% | 13.9% | 6.3% | 6.3% | 5.1% | 5.1% | 3.4% | 1.9% | 1.5% |
| Jul 2026 | 57.5% | 14.2% | 6.4% | 5.2% | 5.2% | 4.2% | 4.2% | 1.9% | 1.2% |
| Aug 2026 | 55.1% | 16.6% | 6.1% | 6.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% |
| Sep 2026 | 56% | 13.7% | 7.5% | 6.1% | 5% | 4.1% | 4.1% | 1.8% | 1.5% |
How has the Interactive Brokers and Selfwealth comparison changed over the last 12 months?
3 findings
- Selfwealth was ahead of Interactive Brokers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Interactive Brokers’ share of searches among share trading platforms in Australia moved from 4% to 4.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Selfwealth’s share of searches among share trading platforms in Australia moved from 6% to 5%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for Australia share trading platforms in September 2026?
2 changes
Estimated monthly branded searches for Selfwealth in Australia fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.
Estimated monthly branded searches for Interactive Brokers in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Interactive Brokers’ and Selfwealth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Interactive Brokers
1 branded search term
- interactive brokers
Selfwealth
1 branded search term
- selfwealth
Other head-to-heads among share trading platforms
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