Brandwave

Interactive Brokers vs Pearler:Which is more popular?

In September 2026, Interactive Brokers and Pearler were level in searches among share trading platforms in Australia, with an estimated 12.1K branded searches each, at 4.1% of the total each. When we asked ChatGPT and Google AI Overviews about share trading platforms, Interactive Brokers appeared in four of the five answers and Pearler in two. Interactive Brokers was mentioned before Pearler in three out of four answers that named either.

Among share trading platforms in Australia in September 2026

Who do people search for more?

Interactive Brokers and Pearler are searched for about as often as each other.

Interactive Brokers 12.1K searchesPearler 12.1K searches

Who does AI mention more?

Interactive Brokers, mentioned in 4 of 5 answers, Pearler in 2

Interactive Brokers in 4 of 5Pearler in 2 of 5

Who does AI recommend more?

Interactive Brokers, named ahead of Pearler in 3 of 4 answers

Interactive Brokers first in 3Pearler first in 1

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Top share trading platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Interactive Brokers was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pearler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Interactive Brokers was listed before Pearler in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CMC Invest1st
  2. moomoo2nd
  3. Interactive Brokers3rd
  4. CommSec4th
  5. Stake5th
  6. Pearler6th
  7. Webull7th
  8. nabtrade–
  9. Selfwealth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CMC Invest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CommSec4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • moomoo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Interactive Brokers4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stake4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pearler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Webull1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nabtrade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Selfwealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about share trading platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Interactive Brokers or Pearler more popular in search?

This chart shows how often people search Google for Interactive Brokers and Pearler by name. Each line represents a brand's share of searches for all nine share trading platforms we track, month by month, from searches in Australia.

Interactive Brokers and Pearler among share trading platforms in Australia, by month

Share of searches by month for Interactive Brokers, Pearler. The figures are in the table below the chart.

View monthly share of searches table
MonthCommSecnabtradeCMC InvestmoomooSelfwealthInteractive BrokersPearlerWebullStake
Oct 202554.4%16.4%4.9%6%6%4%4%2.2%2.1%
Nov 202550.6%18.6%4.5%6.8%6.8%4.5%3.7%2.5%1.9%
Dec 202550.5%18.5%4.5%6.8%6.8%4.5%4.5%2%1.9%
Jan 202650.8%15.3%5.6%6.8%6.8%4.6%5.6%2.5%1.9%
Feb 202650.3%18.5%5.5%6.8%6.8%4.5%3.7%2%1.9%
Mar 202654.2%16.3%6%6%6%4%4%1.8%1.7%
Apr 202653%15.9%7.1%5.8%5.8%4.8%3.9%2.1%1.6%
May 202651%15.3%6.9%6.9%5.6%5.6%4.6%2.5%1.6%
Jun 202656.6%13.9%6.3%6.3%5.1%5.1%3.4%1.9%1.5%
Jul 202657.5%14.2%6.4%5.2%5.2%4.2%4.2%1.9%1.2%
Aug 202655.1%16.6%6.1%6.1%5%4.1%4.1%1.8%1.2%
Sep 202656%13.7%7.5%6.1%5%4.1%4.1%1.8%1.5%

How has the Interactive Brokers and Pearler comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia share trading platforms in September 2026?

2 changes
  1. Estimated monthly branded searches for Interactive Brokers in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Pearler in Australia fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Interactive Brokers’ and Pearler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Interactive Brokers

1 branded search term

  • interactive brokers

Pearler

1 branded search term

  • pearler

How the Brand Demand Index is measured

Other head-to-heads among share trading platforms

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