Instarem vs TorFX:Which is more popular?
In September 2026, TorFX had more branded searches than Instarem among money transfer services in Australia. TorFX had about 1,900 branded searches, while Instarem had 1,600. TorFX made up 0.78% of all money transfer service searches we track, and Instarem accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about money transfer services, TorFX appeared in one of the five answers and Instarem in none.
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Top money transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TorFX was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Instarem did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wise1st
Remitly2nd
OFX3rd
Western Union4th
Xe5th
TorFX6th
MoneyGram–
WorldRemit–
Instarem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money transfer services
5 answers
Asked ChatGPT
“What's the cheapest way to send money overseas from Australia?”
Asked ChatGPT
“Which money transfer service has the best exchange rate in Australia?”
Asked ChatGPT
“What's the best way to send money to family overseas?”
Searched Google, AI Overview
“international money transfer”
Searched Google, AI Overview
“send money overseas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Instarem or TorFX more popular in search?
This chart shows how often people search Google for Instarem and TorFX by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.
Share of searches by month for TorFX, Instarem. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Remitly | MoneyGram | Wise | OFX | WorldRemit | TorFX | Instarem | Xe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 8.8% | 4.7% | 4.8% | 1.4% | 0.96% | 0.96% | 0.4% |
| Nov 2025 | 51.2% | 28% | 8.4% | 4.4% | 4.6% | 1.4% | 0.91% | 0.72% | 0.38% |
| Dec 2025 | 57.9% | 21.2% | 9.5% | 4.1% | 4.2% | 1.3% | 0.67% | 0.84% | 0.31% |
| Jan 2026 | 56.2% | 20.6% | 11.3% | 4.6% | 4.1% | 1.2% | 0.82% | 0.82% | 0.3% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 5.3% | 4.7% | 1.4% | 0.74% | 0.74% | 0.34% |
| Mar 2026 | 57.5% | 21.1% | 9.4% | 4.7% | 4.2% | 1% | 0.84% | 0.84% | 0.31% |
| Apr 2026 | 52% | 23.3% | 12.8% | 5.2% | 3.8% | 1.1% | 0.73% | 0.73% | 0.34% |
| May 2026 | 52.8% | 23.7% | 10.6% | 5.3% | 4.7% | 1.1% | 0.74% | 0.74% | 0.34% |
| Jun 2026 | 49% | 26.9% | 9.9% | 5.6% | 5.4% | 1.3% | 0.85% | 0.71% | 0.39% |
| Jul 2026 | 55.6% | 20.4% | 11.2% | 5.1% | 5% | 0.99% | 0.78% | 0.66% | 0.36% |
| Aug 2026 | 51.8% | 23.2% | 12.7% | 4.8% | 4.6% | 1.1% | 0.61% | 0.73% | 0.34% |
| Sep 2026 | 55.3% | 20.3% | 11.1% | 5.5% | 5% | 0.98% | 0.78% | 0.66% | 0.41% |
How has the Instarem and TorFX comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Instarem took it in December 2025, TorFX took it in June 2026, Instarem took it in August 2026, TorFX took it in September 2026.
- Across the 12 months ending September 2026, Instarem’s share of searches among money transfer services in Australia moved from 0.96% to 0.66%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, TorFX’s share of searches among money transfer services in Australia moved from 0.96% to 0.78%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for Australia money transfer services in September 2026?
2 changes
In September 2026, TorFX rose from 8th to 7th among money transfer services in Australia.
In September 2026, Instarem fell from 7th to 8th among money transfer services in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Instarem’s and TorFX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among money transfer services
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