Instarem vs MoneyGram:Which is more popular?
In September 2026, MoneyGram had more branded searches than Instarem among money transfer services in Australia. MoneyGram had about 27,100 branded searches, while Instarem had 1,600. MoneyGram made up 11.1% of all money transfer service searches we track, and Instarem accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about money transfer services, neither Instarem nor MoneyGram appeared in any of the five answers.
Who do people search for more?
MoneyGram, about 17 searches for every 1 for Instarem
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top money transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Instarem nor MoneyGram showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wise1st
Remitly2nd
OFX3rd
Western Union4th
Xe5th
TorFX6th- MoneyGram–
WorldRemit–
Instarem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Western Union4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remitly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OFX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TorFX1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Instarem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about money transfer services
5 answers
Asked ChatGPT
“What's the cheapest way to send money overseas from Australia?”
Asked ChatGPT
“Which money transfer service has the best exchange rate in Australia?”
Asked ChatGPT
“What's the best way to send money to family overseas?”
Searched Google, AI Overview
“international money transfer”
Searched Google, AI Overview
“send money overseas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Instarem or MoneyGram more popular in search?
This chart shows how often people search Google for Instarem and MoneyGram by name. Each line represents a brand's share of searches for all nine money transfer services we track, month by month, from searches in Australia.
Share of searches by month for MoneyGram, Instarem. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Remitly | MoneyGram | Wise | OFX | WorldRemit | TorFX | Instarem | Xe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.8% | 24.1% | 8.8% | 4.7% | 4.8% | 1.4% | 0.96% | 0.96% | 0.4% |
| Nov 2025 | 51.2% | 28% | 8.4% | 4.4% | 4.6% | 1.4% | 0.91% | 0.72% | 0.38% |
| Dec 2025 | 57.9% | 21.2% | 9.5% | 4.1% | 4.2% | 1.3% | 0.67% | 0.84% | 0.31% |
| Jan 2026 | 56.2% | 20.6% | 11.3% | 4.6% | 4.1% | 1.2% | 0.82% | 0.82% | 0.3% |
| Feb 2026 | 52.6% | 23.6% | 10.6% | 5.3% | 4.7% | 1.4% | 0.74% | 0.74% | 0.34% |
| Mar 2026 | 57.5% | 21.1% | 9.4% | 4.7% | 4.2% | 1% | 0.84% | 0.84% | 0.31% |
| Apr 2026 | 52% | 23.3% | 12.8% | 5.2% | 3.8% | 1.1% | 0.73% | 0.73% | 0.34% |
| May 2026 | 52.8% | 23.7% | 10.6% | 5.3% | 4.7% | 1.1% | 0.74% | 0.74% | 0.34% |
| Jun 2026 | 49% | 26.9% | 9.9% | 5.6% | 5.4% | 1.3% | 0.85% | 0.71% | 0.39% |
| Jul 2026 | 55.6% | 20.4% | 11.2% | 5.1% | 5% | 0.99% | 0.78% | 0.66% | 0.36% |
| Aug 2026 | 51.8% | 23.2% | 12.7% | 4.8% | 4.6% | 1.1% | 0.61% | 0.73% | 0.34% |
| Sep 2026 | 55.3% | 20.3% | 11.1% | 5.5% | 5% | 0.98% | 0.78% | 0.66% | 0.41% |
How has the Instarem and MoneyGram comparison changed over the last 12 months?
3 findings
- MoneyGram was ahead of Instarem in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instarem’s share of searches among money transfer services in Australia moved from 0.96% to 0.66%, and its estimated monthly branded searches moved from 2.4K to 1.6K.
- Across the 12 months ending September 2026, MoneyGram’s share of searches among money transfer services in Australia moved from 8.8% to 11.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for Australia money transfer services in September 2026?
2 changes
In September 2026, MoneyGram lost share of searches among money transfer services in Australia, from 12.7% to 11.1%.
In September 2026, Instarem fell from 7th to 8th among money transfer services in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Instarem’s and MoneyGram’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among money transfer services
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