Brandwave

Ibanez vs Yamaha Guitars:Which is more popular?

In September 2026, Ibanez had more branded searches than Yamaha Guitars among guitar brands in Australia. Ibanez had about 5,400 branded searches, while Yamaha Guitars had 2,900. Ibanez made up 13.8% of all guitar brand searches we track, and Yamaha Guitars accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about guitar brands, Ibanez and Yamaha Guitars each appeared in two of the five answers. Yamaha Guitars was mentioned before Ibanez in every answer.

Among guitar brands in Australia in September 2026

Who do people search for more?

Ibanez, about 86% more searches than Yamaha Guitars

Ibanez 5.4K searchesYamaha Guitars 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Ibanez in 2 of 5Yamaha Guitars in 2 of 5

Who does AI recommend more?

Yamaha Guitars, named ahead of Ibanez in every answer

Yamaha Guitars first in 2Ibanez never first

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Top guitar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ibanez and Yamaha Guitars were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha Guitars was listed before Ibanez in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha Guitars1st
  2. Fender2nd
  3. Gibson3rd
  4. Ibanez4th
  5. Cort4th
  6. Taylor Guitars6th
  7. Martin7th
  8. PRS8th
  9. Epiphone9th
  10. Maton–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ibanez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PRS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Martin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taylor Guitars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cort1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about guitar brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Ibanez or Yamaha Guitars more popular in search?

This chart shows how often people search Google for Ibanez and Yamaha Guitars by name. Each line represents a brand's share of searches for all 11 guitar brands we track, month by month, from searches in Australia.

Ibanez and Yamaha Guitars among guitar brands in Australia, by month

Share of searches by month for Ibanez, Yamaha Guitars. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderIbanezPRSEpiphoneMatonYamaha GuitarsGibsonMartinTaylor GuitarsCortGretsch
Oct 202532.6%11.9%7.9%7.9%7.9%6.4%6.4%5.3%4.2%4.2%5.3%
Nov 202534.4%12.5%6.8%8.4%6.8%6.8%6.8%4.6%4.6%3.6%4.6%
Dec 202532.6%11.9%7.9%7.9%7.9%6.4%6.4%5.3%5.3%4.2%4.2%
Jan 202630%16.4%7.3%7.3%8.9%5.9%5.9%5.9%4.9%3.8%3.8%
Feb 202630.1%13.4%7.2%9%9%7.2%6%4.7%4.7%4%4.7%
Mar 202635.1%12.8%6.9%6.9%8.5%6.9%5.7%4.5%4.5%3.8%4.5%
Apr 202630.1%13.4%7.2%9%9%7.2%6%4.7%4.7%4%4.7%
May 202633.6%12.2%8.2%8.2%8.2%6.6%6.6%4.3%4.3%3.6%4.3%
Jun 202633.7%12.3%12.3%6.6%8.2%6.6%4.3%4.3%4.3%3.6%3.6%
Jul 202636.6%10.9%8.9%5.9%7.2%7.2%5.9%4.7%4.7%4%4%
Aug 202628.7%12.8%10.4%6.9%8.5%8.5%5.7%5.7%4.5%3.8%4.5%
Sep 202630.9%13.8%9.2%7.4%7.4%7.4%6.1%4.8%4.8%4.1%4.1%

How has the Ibanez and Yamaha Guitars comparison changed over the last 12 months?

3 findings
  • Ibanez was ahead of Yamaha Guitars in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ibanez’s share of searches among guitar brands in Australia moved from 11.9% to 13.8%, and its estimated monthly branded searches held steady at 5.4K.
  • Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands in Australia moved from 6.4% to 7.4%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for Australia guitar brands in September 2026?

3 changes
  1. In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches.

  2. In September 2026, Ibanez gained share of searches among guitar brands in Australia, from 12.8% to 13.8%.

  3. In September 2026, Yamaha Guitars lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ibanez’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ibanez

1 branded search term

  • ibanez

Yamaha Guitars

1 branded search term

  • yamaha guitar

How the Brand Demand Index is measured

Other head-to-heads among guitar brands

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