Brandwave

Homely vs rent.com.au:Which is more popular?

In September 2026, Homely had more branded searches than rent.com.au among property portals in Australia. Homely had about 5,400 branded searches, while rent.com.au had 1,900. Homely made up 1% of all property portal searches we track, and rent.com.au accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about property portals, Homely and rent.com.au each appeared in two of the five answers. Homely was mentioned before rent.com.au in two out of three answers that named either.

Among property portals in Australia in September 2026

Who do people search for more?

Homely, about 3 searches for every 1 for rent.com.au

Homely 5.4K searchesrent.com.au 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Homely in 2 of 5rent.com.au in 2 of 5

Who does AI recommend more?

Homely, named ahead of rent.com.au in 2 of 3 answers

Homely first in 2rent.com.au first in 1

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Top property portals in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Homely and rent.com.au were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Homely was listed before rent.com.au in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. realestate.com.au1st
  2. Domain2nd
  3. Homely3rd
  4. rent.com.au4th
  5. Allhomes5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • realestate.com.au5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Domain4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Homely2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • rent.com.au2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allhomes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property portals

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is Homely or rent.com.au more popular in search?

This chart shows how often people search Google for Homely and rent.com.au by name. Each line represents a brand's share of searches for all five property portals we track, month by month, from searches in Australia.

Homely and rent.com.au among property portals in Australia, by month

Share of searches by month for Homely, rent.com.au. The figures are in the table below the chart.

View monthly share of searches table
Monthrealestate.com.auDomainAllhomesHomelyrent.com.au
Oct 202562.4%17.4%18.7%1.1%0.41%
Nov 202564.8%17.7%15.9%1.2%0.42%
Dec 202564.9%17.7%16%0.95%0.52%
Jan 202662.6%20.4%15.4%1.1%0.49%
Feb 202658%23.1%17.4%1%0.46%
Mar 202662.7%20.4%15.4%0.92%0.49%
Apr 202657.8%23%17.4%1.3%0.46%
May 202662.7%20.4%15.4%1.1%0.32%
Jun 202660.3%20.1%18.1%1.1%0.38%
Jul 202660.4%20.2%18.2%0.88%0.38%
Aug 202658%23.1%17.4%1%0.37%
Sep 202655.5%26.4%16.7%1%0.35%

How has the Homely and rent.com.au comparison changed over the last 12 months?

3 findings
  • Homely was ahead of rent.com.au in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Homely’s share of searches among property portals in Australia moved from 1.1% to 1%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, rent.com.au’s share of searches among property portals in Australia moved from 0.41% to 0.35%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for Australia property portals in September 2026?

2 changes

  1. Estimated monthly branded searches for rent.com.au in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Homely’s and rent.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Homely

1 branded search term

  • homely

rent.com.au

1 branded search term

  • rent.com.au

How the Brand Demand Index is measured

Other head-to-heads among property portals

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