HOKA vs Mizuno:Which is more popular?
In September 2026, HOKA had more branded searches than Mizuno among running shoe brands in Australia. HOKA had about 5,400 branded searches, while Mizuno had 1,300. HOKA made up 6.9% of all running shoe brand searches we track, and Mizuno accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about running shoe brands, HOKA appeared in four of the five answers and Mizuno in none.
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Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HOKA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mizuno did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saucony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“What are the best running shoes in Australia?”
Asked ChatGPT
“Which running shoe brand is best for beginners?”
Asked ChatGPT
“Which running shoes are best for flat feet?”
Searched Google, AI Overview
“running shoes”
Searched Google, AI Overview
“best running shoes”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is HOKA or Mizuno more popular in search?
This chart shows how often people search Google for HOKA and Mizuno by name. Each line represents a brand's share of searches for all nine running shoe brands we track, month by month, from searches in Australia.
Share of searches by month for HOKA, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | ASICS | Adidas | On | New Balance | Brooks | HOKA | Saucony | Mizuno |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 15% | 12.3% | 15% | 12.3% | 6.7% | 6.7% | 2.4% | 2% |
| Nov 2025 | 30.5% | 16.6% | 13.6% | 11.1% | 11.1% | 6% | 7.4% | 1.8% | 1.8% |
| Dec 2025 | 30.1% | 16.5% | 13.5% | 11% | 11% | 7.3% | 7.3% | 1.7% | 1.7% |
| Jan 2026 | 30.5% | 16.6% | 13.6% | 11.1% | 11.1% | 6% | 7.4% | 1.8% | 1.8% |
| Feb 2026 | 29.8% | 16.3% | 13.3% | 10.9% | 10.9% | 7.2% | 7.2% | 2.1% | 2.1% |
| Mar 2026 | 26.6% | 17.8% | 14.6% | 11.9% | 11.9% | 6.5% | 6.5% | 1.9% | 2.4% |
| Apr 2026 | 23.1% | 15.4% | 12.6% | 18.9% | 10.3% | 10.3% | 5.6% | 2% | 1.7% |
| May 2026 | 19.9% | 13.3% | 10.9% | 24.4% | 8.9% | 13.3% | 5.9% | 1.8% | 1.4% |
| Jun 2026 | 15.7% | 12.9% | 8.6% | 35.2% | 7% | 12.9% | 4.7% | 1.7% | 1.4% |
| Jul 2026 | 24.5% | 16.4% | 13.4% | 13.4% | 8.9% | 13.4% | 6% | 2.2% | 1.8% |
| Aug 2026 | 27.7% | 18.5% | 12.4% | 10.1% | 10.1% | 10.1% | 6.7% | 2.4% | 2% |
| Sep 2026 | 28.2% | 18.8% | 12.6% | 12.6% | 10.3% | 6.9% | 6.9% | 2% | 1.7% |
How has the HOKA and Mizuno comparison changed over the last 12 months?
3 findings
- HOKA was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in Australia moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Mizuno’s share of searches among running shoe brands in Australia moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for Australia running shoe brands in September 2026?
1 change
HOKA’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 4.7% to 6.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HOKA’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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