ASICS vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than ASICS among running shoe brands in Australia. Nike had about 22,200 branded searches, while ASICS had 14,800. Nike made up 28.2% of all running shoe brand searches we track, and ASICS accounted for 18.8%. When we asked ChatGPT and Google AI Overviews about running shoe brands, ASICS appeared in all five answers and Nike in two. ASICS was mentioned before Nike in every answer.
Follow ASICS vs Nike and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top running shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASICS appeared in all five answers. Nike was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. ASICS was listed before Nike in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ASICS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Brooks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
HOKA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saucony4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
On1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adidas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mizuno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about running shoe brands
5 answers
Asked ChatGPT
“What are the best running shoes in Australia?”
Asked ChatGPT
“Which running shoe brand is best for beginners?”
Asked ChatGPT
“Which running shoes are best for flat feet?”
Searched Google, AI Overview
“running shoes”
Searched Google, AI Overview
“best running shoes”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is ASICS or Nike more popular in search?
This chart shows how often people search Google for ASICS and Nike by name. Each line represents a brand's share of searches for all nine running shoe brands we track, month by month, from searches in Australia.
Share of searches by month for Nike, ASICS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | ASICS | Adidas | On | New Balance | Brooks | HOKA | Saucony | Mizuno |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 15% | 12.3% | 15% | 12.3% | 6.7% | 6.7% | 2.4% | 2% |
| Nov 2025 | 30.5% | 16.6% | 13.6% | 11.1% | 11.1% | 6% | 7.4% | 1.8% | 1.8% |
| Dec 2025 | 30.1% | 16.5% | 13.5% | 11% | 11% | 7.3% | 7.3% | 1.7% | 1.7% |
| Jan 2026 | 30.5% | 16.6% | 13.6% | 11.1% | 11.1% | 6% | 7.4% | 1.8% | 1.8% |
| Feb 2026 | 29.8% | 16.3% | 13.3% | 10.9% | 10.9% | 7.2% | 7.2% | 2.1% | 2.1% |
| Mar 2026 | 26.6% | 17.8% | 14.6% | 11.9% | 11.9% | 6.5% | 6.5% | 1.9% | 2.4% |
| Apr 2026 | 23.1% | 15.4% | 12.6% | 18.9% | 10.3% | 10.3% | 5.6% | 2% | 1.7% |
| May 2026 | 19.9% | 13.3% | 10.9% | 24.4% | 8.9% | 13.3% | 5.9% | 1.8% | 1.4% |
| Jun 2026 | 15.7% | 12.9% | 8.6% | 35.2% | 7% | 12.9% | 4.7% | 1.7% | 1.4% |
| Jul 2026 | 24.5% | 16.4% | 13.4% | 13.4% | 8.9% | 13.4% | 6% | 2.2% | 1.8% |
| Aug 2026 | 27.7% | 18.5% | 12.4% | 10.1% | 10.1% | 10.1% | 6.7% | 2.4% | 2% |
| Sep 2026 | 28.2% | 18.8% | 12.6% | 12.6% | 10.3% | 6.9% | 6.9% | 2% | 1.7% |
How has the ASICS and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of ASICS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in Australia moved from 15% to 18.8%, and its estimated monthly branded searches moved from 9.9K to 14.8K.
- Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in Australia moved from 27.5% to 28.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for Australia running shoe brands in September 2026?
2 changes
In September 2026, Nike gained share of searches among running shoe brands in Australia, from 27.7% to 28.2%.
ASICS’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 12.9% to 18.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASICS’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among running shoe brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.