Brandwave

Grinders vs Vittoria Coffee:Which is more popular?

In September 2026, Vittoria Coffee had more branded searches than Grinders among coffee brands in Australia. Vittoria Coffee had about 14,800 branded searches, while Grinders had 3,600. Vittoria Coffee made up 25.6% of all coffee brand searches we track, and Grinders accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about coffee brands, Grinders and Vittoria Coffee each appeared in one of the four answers.

Among coffee brands in Australia in September 2026

Who do people search for more?

Vittoria Coffee, about 4 searches for every 1 for Grinders

Vittoria Coffee 14.8K searchesGrinders 3.6K searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Grinders in 1 of 4Vittoria Coffee in 1 of 4

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Grinders and Vittoria Coffee were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lavazza1st
  2. Moccona2nd
  3. Vittoria Coffee3rd
  4. Toby's Estate4th
  5. Grinders5th
  6. Campos Coffee6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lavazza3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Campos Coffee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby's Estate1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grinders1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee brands

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is Grinders or Vittoria Coffee more popular in search?

This chart shows how often people search Google for Grinders and Vittoria Coffee by name. Each line represents a brand's share of searches for all six coffee brands we track, month by month, from searches in Australia.

Grinders and Vittoria Coffee among coffee brands in Australia, by month

Share of searches by month for Vittoria Coffee, Grinders. The figures are in the table below the chart.

View monthly share of searches table
MonthCampos CoffeeVittoria CoffeeToby's EstateMocconaLavazzaGrinders
Oct 202535.5%19.4%23.7%8.6%7%5.8%
Nov 202535%19.1%23.3%8.5%8.5%5.7%
Dec 202531.5%21.1%25.8%7.7%7.7%6.3%
Jan 202631.5%21.1%25.8%7.7%7.7%6.3%
Feb 202633.3%18.2%27.2%8.1%6.6%6.6%
Mar 202631.5%21.1%25.8%7.7%7.7%6.3%
Apr 202627.3%22.3%27.3%9.9%6.6%6.6%
May 202631%20.7%25.3%9.2%7.5%6.2%
Jun 202631.9%21.3%21.3%9.5%9.5%6.3%
Jul 202626.9%26.9%22%9.8%8%6.5%
Aug 202630%24.5%20%10.9%7.3%7.3%
Sep 202625.6%25.6%20.9%14%7.6%6.2%

How has the Grinders and Vittoria Coffee comparison changed over the last 12 months?

3 findings
  • Vittoria Coffee was ahead of Grinders in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grinders’ share of searches among coffee brands in Australia moved from 5.8% to 6.2%, and its estimated monthly branded searches held steady at 3.6K.
  • Across the 12 months ending September 2026, Vittoria Coffee’s share of searches among coffee brands in Australia moved from 19.4% to 25.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for Australia coffee brands in September 2026?

2 changes

  1. In September 2026, Vittoria Coffee gained share of searches among coffee brands in Australia, from 24.5% to 25.6%.

  2. In September 2026, Grinders lost share of searches among coffee brands in Australia, from 7.3% to 6.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Grinders’ and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grinders

1 branded search term

  • grinders coffee

Vittoria Coffee

1 branded search term

  • vittoria coffee

How the Brand Demand Index is measured

Other head-to-heads among coffee brands

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