Grand Marnier vs St-Germain:Which is more popular?
In September 2026, Grand Marnier had more branded searches than St-Germain among liqueur brands in Australia. Grand Marnier had about 3,600 branded searches, while St-Germain had 2,900. Grand Marnier made up 2.8% of all liqueur brand searches we track, and St-Germain accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about liqueur brands, St-Germain appeared in two of the four answers and Grand Marnier in one. Grand Marnier and St-Germain were each mentioned first in one of the two answers that named either.
Who do people search for more?
Grand Marnier, about 24% more searches than St-Germain
Who does AI mention more?
St-Germain, mentioned in 2 of 4 answers, Grand Marnier in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top liqueur brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, St-Germain was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Grand Marnier was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Grand Marnier and St-Germain were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cointreau1st
Baileys2nd
Kahlúa3rd
Disaronno4th
Chambord5th- Grand Marnier6th
- St-Germain7th
Licor 438th
Aperol–
Jägermeister–- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jägermeister0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about liqueur brands
4 answers
Asked ChatGPT
“Which liqueur should I buy for cocktails?”
Asked ChatGPT
“What are the best liqueur brands?”
Asked ChatGPT
“What's a good liqueur to have after dinner?”
Searched Google, AI Overview
“liqueur”
Searched Google, AI Overview
“coffee liqueur”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Grand Marnier or St-Germain more popular in search?
This chart shows how often people search Google for Grand Marnier and St-Germain by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.
Share of searches by month for Grand Marnier, St-Germain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Baileys | Aperol | Jägermeister | Cointreau | Kahlúa | Disaronno | Frangelico | Licor 43 | Tia Maria | Grand Marnier | St-Germain | Chambord | Midori | Galliano |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.3% | 14.9% | 14.9% | 12.2% | 10% | 6.7% | 6.7% | 4.5% | 3.6% | 3.6% | 2.4% | 1.1% | 0.73% | 0.26% |
| Nov 2025 | 24.1% | 13.2% | 13.2% | 13.2% | 8.8% | 5.9% | 7.2% | 3.9% | 3.2% | 3.2% | 2.1% | 1.2% | 0.64% | 0.23% |
| Dec 2025 | 27.9% | 12.5% | 8.4% | 12.5% | 10.2% | 5.6% | 6.8% | 4.6% | 3.7% | 3.7% | 2.5% | 0.9% | 0.6% | 0.18% |
| Jan 2026 | 17.2% | 17.2% | 11.5% | 14% | 9.4% | 6.3% | 7.7% | 5.1% | 3.4% | 3.4% | 2.8% | 1% | 0.68% | 0.2% |
| Feb 2026 | 18.7% | 12.5% | 15.3% | 12.5% | 10.2% | 6.8% | 8.4% | 4.5% | 3.7% | 3% | 2.5% | 1% | 0.74% | 0.22% |
| Mar 2026 | 22.1% | 12.1% | 14.7% | 12.1% | 9.9% | 6.6% | 8.1% | 4.4% | 3.6% | 2.9% | 1.9% | 0.88% | 0.72% | 0.21% |
| Apr 2026 | 21.2% | 11.6% | 14.1% | 11.6% | 9.5% | 7.7% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 1.2% | 0.84% | 0.25% |
| May 2026 | 20.3% | 11% | 16.5% | 11% | 11% | 6% | 7.4% | 4.9% | 4% | 3.3% | 2.2% | 1.2% | 0.8% | 0.24% |
| Jun 2026 | 17.4% | 11.6% | 17.4% | 11.6% | 11.6% | 6.3% | 7.8% | 5.2% | 3.5% | 3.5% | 1.8% | 1.2% | 0.85% | 0.2% |
| Jul 2026 | 19.6% | 10.7% | 16% | 13.1% | 10.7% | 7.2% | 7.2% | 4.8% | 3.2% | 3.2% | 2.1% | 1.4% | 0.78% | 0.19% |
| Aug 2026 | 18.6% | 12.4% | 15.2% | 12.4% | 10.1% | 6.8% | 8.3% | 4.5% | 3.7% | 3% | 2.4% | 1.6% | 0.74% | 0.22% |
| Sep 2026 | 21.3% | 14.2% | 14.2% | 11.6% | 9.5% | 6.4% | 6.4% | 5.2% | 3.5% | 2.8% | 2.3% | 1.5% | 0.69% | 0.31% |
How has the Grand Marnier and St-Germain comparison changed over the last 12 months?
3 findings
- Grand Marnier was ahead of St-Germain in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grand Marnier’s share of searches among liqueur brands in Australia moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, St-Germain’s share of searches among liqueur brands in Australia moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for Australia liqueur brands in September 2026?
1 change
Grand Marnier’s share of searches among liqueur brands in Australia has lost ground for 3 months in a row, from 3.5% to 2.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grand Marnier’s and St-Germain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grand Marnier
1 branded search term
- grand marnier
St-Germain
1 branded search term
- st germain liqueur
Other head-to-heads among liqueur brands
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