Google Nest vs Swann:Which is more popular?
In September 2026, Swann had more branded searches than Google Nest among home security camera brands in Australia. Swann had about 3,600 branded searches, while Google Nest had 2,900. Swann made up 2.7% of all home security camera brand searches we track, and Google Nest accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about home security camera brands, Google Nest appeared in two of the five answers and Swann in one. Google Nest and Swann were each mentioned first in one of the two answers that named either.
Who do people search for more?
Swann, about 24% more searches than Google Nest
Who does AI mention more?
Google Nest, mentioned in 2 of 5 answers, Swann in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swann was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Nest and Swann were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TP-Link Tapo1st
Eufy2nd
Reolink3rd
Ring4th- Google Nest5th
Arlo6th
Hikvision7th- Swann8th
Uniden–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Eufy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TP-Link Tapo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hikvision2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Arlo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Swann1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera should I buy in Australia?”
Asked ChatGPT
“What are the best security camera brands in Australia?”
Asked ChatGPT
“What's the best video doorbell?”
Searched Google, AI Overview
“security camera”
Searched Google, AI Overview
“home security cameras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Google Nest or Swann more popular in search?
This chart shows how often people search Google for Google Nest and Swann by name. Each line represents a brand's share of searches for all nine home security camera brands we track, month by month, from searches in Australia.
Share of searches by month for Swann, Google Nest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ring | Eufy | Reolink | TP-Link Tapo | Arlo | Hikvision | Swann | Google Nest | Uniden |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 19.1% | 12.8% | 5.7% | 10.4% | 7% | 3.1% | 3.1% | 0.51% |
| Nov 2025 | 34.8% | 21.2% | 14.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 0.64% |
| Dec 2025 | 38.9% | 19.5% | 13% | 7.1% | 8.7% | 5.8% | 3.2% | 3.2% | 0.72% |
| Jan 2026 | 41.6% | 17.1% | 11.4% | 7.6% | 9.3% | 6.2% | 3.4% | 2.8% | 0.68% |
| Feb 2026 | 40% | 16.3% | 10.9% | 7.3% | 10.9% | 7.3% | 3.2% | 3.2% | 0.9% |
| Mar 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Apr 2026 | 37.7% | 18.8% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 3.1% | 0.75% |
| May 2026 | 37.9% | 19% | 12.6% | 6.9% | 10.3% | 6.9% | 3.1% | 2.5% | 0.75% |
| Jun 2026 | 36.9% | 20.3% | 13.6% | 7.4% | 9.1% | 6.1% | 3.3% | 2.7% | 0.66% |
| Jul 2026 | 39.8% | 19.9% | 13.3% | 7.3% | 7.3% | 5.9% | 3.2% | 2.6% | 0.65% |
| Aug 2026 | 38.1% | 20.9% | 11.4% | 9.3% | 7.6% | 6.3% | 3.4% | 2.2% | 0.68% |
| Sep 2026 | 40% | 20% | 13.4% | 8.9% | 7.3% | 4.9% | 2.7% | 2.1% | 0.65% |
How has the Google Nest and Swann comparison changed over the last 12 months?
3 findings
- Swann was ahead of Google Nest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in Australia moved from 3.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 12 months ending September 2026, Swann’s share of searches among home security camera brands in Australia moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for Australia home security camera brands in September 2026?
2 changes
In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%.
Google Nest’s share of searches among home security camera brands in Australia has lost ground for 3 months in a row, from 2.7% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Nest’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
1 branded search term
- google nest camera
Swann
1 branded search term
- swann camera
Other head-to-heads among home security camera brands
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