Brandwave

Golden Gaytime vs Peters:Which is more popular?

In September 2026, Golden Gaytime and Peters were level in searches among ice cream brands in Australia, with an estimated 9.9K branded searches each, at 9.2% of the total each. When we asked ChatGPT and Google AI Overviews about ice cream brands, Golden Gaytime and Peters each appeared in two of the five answers. Peters was mentioned before Golden Gaytime in every answer that named either.

Among ice cream brands in Australia in September 2026

Who do people search for more?

Golden Gaytime and Peters are searched for about as often as each other.

Golden Gaytime 9.9K searchesPeters 9.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Golden Gaytime in 2 of 5Peters in 2 of 5

Who does AI recommend more?

Peters, named ahead of Golden Gaytime in 2 of 2 answers

Peters first in 2Golden Gaytime never first

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Golden Gaytime and Peters were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Peters was listed before Golden Gaytime in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bulla1st
  2. Connoisseur2nd
  3. Peters3rd
  4. Streets4th
  5. Norco5th
  6. Weis6th
  7. Golden Gaytime7th
  8. Magnum8th
  9. Ben & Jerry's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Connoisseur5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bulla4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Golden Gaytime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Magnum2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peters2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Streets2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ben & Jerry's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ice cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Golden Gaytime or Peters more popular in search?

This chart shows how often people search Google for Golden Gaytime and Peters by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from searches in Australia.

Golden Gaytime and Peters among ice cream brands in Australia, by month

Share of searches by month for Golden Gaytime, Peters. The figures are in the table below the chart.

View monthly share of searches table
MonthConnoisseurBen & Jerry'sBullaGolden GaytimeMagnumPetersWeisStreetsNorco
Oct 202531.7%21.3%11.6%9.5%7.8%9.5%4.2%3.5%0.96%
Nov 202533.5%18.3%12.3%8.2%8.2%10%5.5%2.9%1%
Dec 202531.2%17%13.9%9.3%9.3%9.3%6.2%2.7%0.94%
Jan 202632.6%14.6%14.6%8%8%9.7%8%3.5%1%
Feb 202631%16.9%13.8%9.3%7.6%9.3%6.2%5.1%0.94%
Mar 202625.7%21%14%9.4%7.7%11.5%5.1%4.2%1.5%
Apr 202628%22.9%12.5%8.4%8.4%10.2%4.5%3.7%1.3%
May 202623.4%35%10.5%7%7%8.6%3.8%3.8%0.87%
Jun 202629.6%24.2%10.8%8.8%8.8%8.8%3.9%3.9%1.1%
Jul 202634.2%22.9%10.2%8.4%8.4%8.4%3.7%3%0.91%
Aug 202630.1%24.6%9%9%11%9%3.3%3.3%0.8%
Sep 202630.8%20.7%11.3%9.2%9.2%9.2%5%3.4%1.2%

How has the Golden Gaytime and Peters comparison changed over the last 12 months?

3 findings
  • Golden Gaytime was ahead of Peters in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Golden Gaytime’s share of searches among ice cream brands in Australia moved from 9.5% to 9.2%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, Peters’ share of searches among ice cream brands in Australia moved from 9.5% to 9.2%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for Australia ice cream brands in September 2026?

1 change
  1. In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Golden Gaytime’s and Peters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Golden Gaytime

1 branded search term

  • golden gaytime

Peters

1 branded search term

  • peters ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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