Gingerlilly vs Sant and Abel:Which is more popular?
In September 2026, Gingerlilly had more branded searches than Sant and Abel among sleepwear brands in Australia. Gingerlilly had about 480 branded searches, while Sant and Abel had 260. Gingerlilly made up 0.1% of all sleepwear brand searches we track, and Sant and Abel accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about sleepwear brands, Gingerlilly appeared in two of the five answers and Sant and Abel in none.
Who do people search for more?
Gingerlilly, about 85% more searches than Sant and Abel
Who does AI mention more?
Gingerlilly, mentioned in 2 of 5 answers, Sant and Abel in 0
Who does AI recommend more?
Gingerlilly, the only one of the two named
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Top sleepwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gingerlilly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sant and Abel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peter Alexander1st
Papinelle2nd
Sussan3rd
Kmart4th
Piyama5th
Boody6th- Gingerlilly7th
Bonds8th
Homebodii–
Sant and Abel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peter Alexander5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Papinelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Piyama4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sussan4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kmart3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bonds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gingerlilly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Boody2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Homebodii0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sant and Abel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleepwear brands
5 answers
Asked ChatGPT
“What are the best pyjama brands in Australia?”
Asked ChatGPT
“Where can I buy good quality women's pyjamas in Australia?”
Asked ChatGPT
“What are the most comfortable cotton pyjamas?”
Searched Google, AI Overview
“pyjamas”
Searched Google, AI Overview
“womens pyjamas”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Gingerlilly or Sant and Abel more popular in search?
This chart shows how often people search Google for Gingerlilly and Sant and Abel by name. Each line represents a brand's share of searches for all ten sleepwear brands we track, month by month, from searches in Australia.
Share of searches by month for Gingerlilly, Sant and Abel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peter Alexander | Papinelle | Piyama | Homebodii | Kmart | Sussan | Bonds | Gingerlilly | Boody | Sant and Abel |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 93.2% | 1.4% | 1.7% | 1.1% | 1.1% | 0.75% | 0.5% | 0.15% | 0.1% | 0.04% |
| Nov 2025 | 94.6% | 1.4% | 1.4% | 0.76% | 0.62% | 0.62% | 0.41% | 0.1% | 0.07% | 0.07% |
| Dec 2025 | 95.7% | 1.2% | 0.95% | 0.52% | 0.52% | 0.63% | 0.28% | 0.08% | 0.06% | 0.07% |
| Jan 2026 | 94.5% | 1.7% | 1.1% | 0.93% | 0.62% | 0.62% | 0.27% | 0.1% | 0.07% | 0.04% |
| Feb 2026 | 91.7% | 2.5% | 1.6% | 1.3% | 1.1% | 0.88% | 0.58% | 0.15% | 0.1% | 0.05% |
| Mar 2026 | 94.3% | 1.4% | 0.93% | 0.75% | 1.1% | 0.62% | 0.62% | 0.12% | 0.08% | 0.05% |
| Apr 2026 | 92.6% | 2% | 1.1% | 0.91% | 1.4% | 1.1% | 0.6% | 0.15% | 0.12% | 0.04% |
| May 2026 | 93.3% | 2.1% | 0.92% | 0.75% | 1.1% | 1.1% | 0.49% | 0.12% | 0.1% | 0.04% |
| Jun 2026 | 95.5% | 1.4% | 0.62% | 0.51% | 0.77% | 0.62% | 0.41% | 0.08% | 0.07% | 0.05% |
| Jul 2026 | 92.7% | 2% | 1.1% | 0.91% | 1.4% | 1.1% | 0.48% | 0.12% | 0.12% | 0.07% |
| Aug 2026 | 92.3% | 2% | 1.4% | 1.1% | 1.4% | 1.1% | 0.48% | 0.1% | 0.1% | 0.1% |
| Sep 2026 | 93.1% | 2% | 1.4% | 0.91% | 0.91% | 0.91% | 0.5% | 0.1% | 0.08% | 0.05% |
How has the Gingerlilly and Sant and Abel comparison changed over the last 12 months?
3 findings
- Gingerlilly was ahead of Sant and Abel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gingerlilly’s share of searches among sleepwear brands in Australia moved from 0.15% to 0.1%, and its estimated monthly branded searches moved from 720 to 480.
- Across the 12 months ending September 2026, Sant and Abel’s share of searches among sleepwear brands in Australia moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 170 to 260.
How did search popularity change for Australia sleepwear brands in September 2026?
2 changes
In September 2026, Gingerlilly rose from 9th to 8th among sleepwear brands in Australia.
Estimated monthly branded searches for Sant and Abel in Australia rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gingerlilly’s and Sant and Abel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gingerlilly
1 branded search term
- gingerlilly
Sant and Abel
1 branded search term
- sant and abel
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