Gibson vs Maton:Which is more popular?
In September 2026, Maton had more branded searches than Gibson among guitar brands in Australia. Maton had about 2,900 branded searches, while Gibson had 2,400. Maton made up 7.4% of all guitar brand searches we track, and Gibson accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about guitar brands, Gibson appeared in one of the five answers and Maton in none.
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gibson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ibanez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PRS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Martin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taylor Guitars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cort1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy as a beginner in Australia?”
Asked ChatGPT
“What are the best guitar brands?”
Asked ChatGPT
“What's the best acoustic guitar for the money?”
Searched Google, AI Overview
“guitar”
Searched Google, AI Overview
“electric guitar”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Gibson or Maton more popular in search?
This chart shows how often people search Google for Gibson and Maton by name. Each line represents a brand's share of searches for all 11 guitar brands we track, month by month, from searches in Australia.
Share of searches by month for Maton, Gibson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | PRS | Epiphone | Maton | Yamaha Guitars | Gibson | Martin | Taylor Guitars | Cort | Gretsch |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 11.9% | 7.9% | 7.9% | 7.9% | 6.4% | 6.4% | 5.3% | 4.2% | 4.2% | 5.3% |
| Nov 2025 | 34.4% | 12.5% | 6.8% | 8.4% | 6.8% | 6.8% | 6.8% | 4.6% | 4.6% | 3.6% | 4.6% |
| Dec 2025 | 32.6% | 11.9% | 7.9% | 7.9% | 7.9% | 6.4% | 6.4% | 5.3% | 5.3% | 4.2% | 4.2% |
| Jan 2026 | 30% | 16.4% | 7.3% | 7.3% | 8.9% | 5.9% | 5.9% | 5.9% | 4.9% | 3.8% | 3.8% |
| Feb 2026 | 30.1% | 13.4% | 7.2% | 9% | 9% | 7.2% | 6% | 4.7% | 4.7% | 4% | 4.7% |
| Mar 2026 | 35.1% | 12.8% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.5% | 4.5% | 3.8% | 4.5% |
| Apr 2026 | 30.1% | 13.4% | 7.2% | 9% | 9% | 7.2% | 6% | 4.7% | 4.7% | 4% | 4.7% |
| May 2026 | 33.6% | 12.2% | 8.2% | 8.2% | 8.2% | 6.6% | 6.6% | 4.3% | 4.3% | 3.6% | 4.3% |
| Jun 2026 | 33.7% | 12.3% | 12.3% | 6.6% | 8.2% | 6.6% | 4.3% | 4.3% | 4.3% | 3.6% | 3.6% |
| Jul 2026 | 36.6% | 10.9% | 8.9% | 5.9% | 7.2% | 7.2% | 5.9% | 4.7% | 4.7% | 4% | 4% |
| Aug 2026 | 28.7% | 12.8% | 10.4% | 6.9% | 8.5% | 8.5% | 5.7% | 5.7% | 4.5% | 3.8% | 4.5% |
| Sep 2026 | 30.9% | 13.8% | 9.2% | 7.4% | 7.4% | 7.4% | 6.1% | 4.8% | 4.8% | 4.1% | 4.1% |
How has the Gibson and Maton comparison changed over the last 12 months?
3 findings
- Maton was ahead of Gibson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gibson’s share of searches among guitar brands in Australia moved from 6.4% to 6.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Maton’s share of searches among guitar brands in Australia moved from 7.9% to 7.4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for Australia guitar brands in September 2026?
3 changes
In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches.
In September 2026, Maton lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.
Estimated monthly branded searches for Gibson in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gibson’s and Maton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among guitar brands
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