Ghanda vs Jay Jays:Which is more popular?
In September 2026, Ghanda had more branded searches than Jay Jays among youth fashion retailers in Australia. Ghanda had about 246,000 branded searches, while Jay Jays had 110,000. Ghanda made up 5% of all youth fashion retailer searches we track, and Jay Jays accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about youth fashion retailers, Ghanda appeared in three of the five answers and Jay Jays in two. Ghanda was mentioned before Jay Jays in three out of four answers that named either.
Who do people search for more?
Ghanda, about 2 searches for every 1 for Jay Jays
Who does AI mention more?
Ghanda, mentioned in 3 of 5 answers, Jay Jays in 2
Who does AI recommend more?
Ghanda, named ahead of Jay Jays in 3 of 4 answers
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Top youth fashion retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ghanda was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jay Jays was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ghanda was listed before Jay Jays in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cotton On1st
Factorie2nd
Glassons3rd- Ghanda4th
Universal Store5th
H&M6th
The Iconic7th
City Beach8th
Uniqlo9th
Jay Jays10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cotton On4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Uniqlo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Iconic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Glassons3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- City Beach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- H&M3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Universal Store3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghanda3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Factorie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jay Jays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about youth fashion retailers
5 answers
Asked ChatGPT
“What are the most popular clothing stores for teens in Australia?”
Asked ChatGPT
“Where do Australian teenagers like to shop for clothes?”
Asked ChatGPT
“What are the best affordable clothing stores for young women in Australia?”
Searched Google, AI Overview
“teen clothing”
Searched Google, AI Overview
“clothing stores for teens”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Ghanda or Jay Jays more popular in search?
This chart shows how often people search Google for Ghanda and Jay Jays by name. Each line represents a brand's share of searches for all 15 youth fashion retailers we track, month by month, from searches in Australia.
Share of searches by month for Ghanda, Jay Jays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Glassons | Uniqlo | City Beach | Princess Polly | Supré | The Iconic | Zara | H&M | Universal Store | Ghanda | Factorie | Jay Jays | Edge Clothing | Kmart |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.9% | 9% | 10.9% | 9% | 7.3% | 6% | 9% | 7.3% | 6% | 6% | 4.9% | 2.2% | 2.2% | 0.24% | 0.13% |
| Nov 2025 | 18.3% | 8.2% | 10.1% | 10.1% | 6.7% | 6.7% | 10.1% | 6.7% | 5.5% | 6.7% | 5.5% | 3% | 2% | 0.22% | 0.1% |
| Dec 2025 | 19.7% | 8.9% | 10.9% | 10.9% | 4.9% | 5.9% | 7.3% | 7.3% | 5.9% | 7.3% | 4.9% | 3.2% | 2.7% | 0.24% | 0.11% |
| Jan 2026 | 18.1% | 9.9% | 12.1% | 9.9% | 5.4% | 5.4% | 8.1% | 8.1% | 6.6% | 6.6% | 4.4% | 3% | 2% | 0.22% | 0.12% |
| Feb 2026 | 16.9% | 11.3% | 13.8% | 7.6% | 7.6% | 6.2% | 7.6% | 7.6% | 6.2% | 6.2% | 4.1% | 2.8% | 1.9% | 0.2% | 0.14% |
| Mar 2026 | 19.8% | 10.9% | 13.3% | 7.3% | 6% | 6% | 7.3% | 8.9% | 6% | 6% | 4% | 2.7% | 1.8% | 0.24% | 0.13% |
| Apr 2026 | 16.7% | 11.2% | 13.7% | 7.5% | 6.1% | 6.1% | 7.5% | 9.1% | 6.1% | 6.1% | 5% | 2.7% | 1.8% | 0.25% | 0.13% |
| May 2026 | 16.4% | 11% | 16.4% | 6% | 6% | 6% | 7.3% | 9% | 6% | 6% | 4.9% | 2.7% | 1.8% | 0.24% | 0.13% |
| Jun 2026 | 16.9% | 11.3% | 13.8% | 6.2% | 6.2% | 6.2% | 7.6% | 9.3% | 6.2% | 6.2% | 5.1% | 2.8% | 1.9% | 0.3% | 0.11% |
| Jul 2026 | 15.2% | 10.2% | 15.2% | 6.8% | 6.8% | 5.6% | 8.3% | 8.3% | 6.8% | 5.6% | 5.6% | 3.1% | 2.1% | 0.22% | 0.12% |
| Aug 2026 | 16.8% | 11.2% | 13.7% | 7.5% | 7.5% | 6.1% | 7.5% | 7.5% | 6.1% | 6.1% | 5% | 2.8% | 1.8% | 0.2% | 0.11% |
| Sep 2026 | 16.6% | 11.1% | 11.1% | 9.1% | 7.4% | 7.4% | 7.4% | 7.4% | 6.1% | 6.1% | 5% | 2.7% | 2.2% | 0.24% | 0.13% |
How has the Ghanda and Jay Jays comparison changed over the last 12 months?
3 findings
- Ghanda was ahead of Jay Jays in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ghanda’s share of searches among youth fashion retailers in Australia moved from 4.9% to 5%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Jay Jays’ share of searches among youth fashion retailers in Australia held steady at 2.2%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for Australia youth fashion retailers in September 2026?
0 changes
Neither Ghanda nor Jay Jays moved beyond provider rounding among youth fashion retailers in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ghanda’s and Jay Jays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among youth fashion retailers
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