Brandwave

Gasmate vs Ziegler & Brown:Which is more popular?

In September 2026, Gasmate had more branded searches than Ziegler & Brown among BBQ brands in Australia. Gasmate had about 2,400 branded searches, while Ziegler & Brown had 1,900. Gasmate made up 2.2% of all BBQ brand searches we track, and Ziegler & Brown accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Gasmate and Ziegler & Brown each appeared in one of the five answers. Gasmate and Ziegler & Brown were each mentioned first in one of the two answers.

Among BBQ brands in Australia in September 2026

Who do people search for more?

Gasmate, about 26% more searches than Ziegler & Brown

Gasmate 2.4K searchesZiegler & Brown 1.9K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Gasmate in 1 of 5Ziegler & Brown in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gasmate first in 1Ziegler & Brown first in 1

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gasmate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ziegler & Brown was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gasmate and Ziegler & Brown were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Ziegler & Brown2nd
  3. Matador3rd
  4. Napoleon4th
  5. Gasmate5th
  6. Everdure6th
  7. Beefeater–
  8. Jumbuck–
  9. Traeger–
  10. Ozpig–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Gasmate or Ziegler & Brown more popular in search?

This chart shows how often people search Google for Gasmate and Ziegler & Brown by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.

Gasmate and Ziegler & Brown among BBQ brands in Australia, by month

Share of searches by month for Gasmate, Ziegler & Brown. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterJumbuckMatadorEverdureTraegerGasmateOzpigZiegler & BrownNapoleonMasport
Oct 202563.5%7.6%6.2%7.6%3.4%3.4%2.3%1.8%1.5%1.8%0.94%
Nov 202569.2%6.8%4.5%6.8%2.5%2.5%2.5%1.6%1.3%1.6%0.68%
Dec 202567.9%6.3%6.3%6.3%2.8%2.8%2.3%1.5%1.8%1.2%0.82%
Jan 202665.1%7.4%6%6%3.3%3.3%3.3%1.7%1.7%1.5%0.8%
Feb 202663.6%7.6%6.2%6.2%2.7%4.1%2.7%2.3%2.7%1.4%0.68%
Mar 202659.1%8.6%7%7%3.8%3.8%3%3.8%1.6%1.4%0.62%
Apr 202661.2%7.7%6.3%6.3%2.7%4.1%2.7%5.1%1.9%1.3%0.84%
May 202658.8%8.6%5.7%7%3%3.8%2.5%7%1.6%1.4%0.62%
Jun 202656.3%10%5.5%6.7%2.9%4.4%2.4%6.7%2.9%1.5%0.59%
Jul 202656.4%10.1%6.7%6.7%2.9%3.7%2.9%5.5%2.9%1.5%0.73%
Aug 202660.3%8.8%7.2%7.2%3.2%3.2%2.6%3.9%1.7%1.4%0.52%
Sep 202662.3%9.1%7.5%7.5%2.7%2.7%2.2%2.2%1.8%1.5%0.66%

How has the Gasmate and Ziegler & Brown comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ziegler & Brown took it in June 2026, Gasmate took it in August 2026.
  • Across the 12 months ending September 2026, Gasmate’s share of searches among BBQ brands in Australia moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among BBQ brands in Australia moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

How did search popularity change for Australia BBQ brands in September 2026?

2 changes
  1. In September 2026, Gasmate rose from 8th to 7th among BBQ brands in Australia.

  2. Estimated monthly branded searches for Ziegler & Brown in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gasmate’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gasmate

1 branded search term

  • gasmate bbq

Ziegler & Brown

1 branded search term

  • ziegler and brown

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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