Brandwave

Gasmate vs Napoleon:Which is more popular?

In September 2026, Gasmate had more branded searches than Napoleon among BBQ brands in Australia. Gasmate had about 2,400 branded searches, while Napoleon had 1,600. Gasmate made up 2.2% of all BBQ brand searches we track, and Napoleon accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Gasmate and Napoleon each appeared in one of the five answers. Gasmate and Napoleon were each mentioned first in one of the two answers.

Among BBQ brands in Australia in September 2026

Who do people search for more?

Gasmate, about 50% more searches than Napoleon

Gasmate 2.4K searchesNapoleon 1.6K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Gasmate in 1 of 5Napoleon in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gasmate first in 1Napoleon first in 1

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gasmate was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Napoleon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gasmate and Napoleon were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Ziegler & Brown2nd
  3. Matador3rd
  4. Napoleon4th
  5. Gasmate5th
  6. Everdure6th
  7. Beefeater–
  8. Jumbuck–
  9. Traeger–
  10. Ozpig–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matador1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Everdure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gasmate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jumbuck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozpig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Gasmate or Napoleon more popular in search?

This chart shows how often people search Google for Gasmate and Napoleon by name. Each line represents a brand's share of searches for all 11 BBQ brands we track, month by month, from searches in Australia.

Gasmate and Napoleon among BBQ brands in Australia, by month

Share of searches by month for Gasmate, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterJumbuckMatadorEverdureTraegerGasmateOzpigZiegler & BrownNapoleonMasport
Oct 202563.5%7.6%6.2%7.6%3.4%3.4%2.3%1.8%1.5%1.8%0.94%
Nov 202569.2%6.8%4.5%6.8%2.5%2.5%2.5%1.6%1.3%1.6%0.68%
Dec 202567.9%6.3%6.3%6.3%2.8%2.8%2.3%1.5%1.8%1.2%0.82%
Jan 202665.1%7.4%6%6%3.3%3.3%3.3%1.7%1.7%1.5%0.8%
Feb 202663.6%7.6%6.2%6.2%2.7%4.1%2.7%2.3%2.7%1.4%0.68%
Mar 202659.1%8.6%7%7%3.8%3.8%3%3.8%1.6%1.4%0.62%
Apr 202661.2%7.7%6.3%6.3%2.7%4.1%2.7%5.1%1.9%1.3%0.84%
May 202658.8%8.6%5.7%7%3%3.8%2.5%7%1.6%1.4%0.62%
Jun 202656.3%10%5.5%6.7%2.9%4.4%2.4%6.7%2.9%1.5%0.59%
Jul 202656.4%10.1%6.7%6.7%2.9%3.7%2.9%5.5%2.9%1.5%0.73%
Aug 202660.3%8.8%7.2%7.2%3.2%3.2%2.6%3.9%1.7%1.4%0.52%
Sep 202662.3%9.1%7.5%7.5%2.7%2.7%2.2%2.2%1.8%1.5%0.66%

How has the Gasmate and Napoleon comparison changed over the last 12 months?

3 findings
  • Gasmate was ahead of Napoleon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gasmate’s share of searches among BBQ brands in Australia moved from 2.3% to 2.2%, and its estimated monthly branded searches held steady at 2.4K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for Australia BBQ brands in September 2026?

2 changes
  1. In September 2026, Gasmate rose from 8th to 7th among BBQ brands in Australia.

  2. Estimated monthly branded searches for Napoleon in Australia fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gasmate’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gasmate

1 branded search term

  • gasmate bbq

Napoleon

1 branded search term

  • napoleon bbq

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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