Brandwave

Galliano vs Grand Marnier:Which is more popular?

In September 2026, Grand Marnier had more branded searches than Galliano among liqueur brands in Australia. Grand Marnier had about 3,600 branded searches, while Galliano had 390. Grand Marnier made up 2.8% of all liqueur brand searches we track, and Galliano accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about liqueur brands, Grand Marnier appeared in one of the four answers and Galliano in none.

Among liqueur brands in Australia in September 2026

Who do people search for more?

Grand Marnier, about 9 searches for every 1 for Galliano

Grand Marnier 3.6K searchesGalliano 390 searches

Who does AI mention more?

Grand Marnier, mentioned in 1 of 4 answers, Galliano in 0

Grand Marnier in 1 of 4Galliano in 0 of 4

Follow Galliano vs Grand Marnier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Grand Marnier was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Galliano did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cointreau1st
  2. Baileys2nd
  3. Kahlúa3rd
  4. Disaronno4th
  5. Chambord5th
  6. Grand Marnier6th
  7. St-Germain7th
  8. Licor 438th
  9. Aperol–
  10. +4 more
  11. Galliano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Galliano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about liqueur brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Galliano or Grand Marnier more popular in search?

This chart shows how often people search Google for Galliano and Grand Marnier by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.

Galliano and Grand Marnier among liqueur brands in Australia, by month

Share of searches by month for Grand Marnier, Galliano. The figures are in the table below the chart.

View monthly share of searches table
MonthBaileysAperolJägermeisterCointreauKahlúaDisaronnoFrangelicoLicor 43Tia MariaGrand MarnierSt-GermainChambordMidoriGalliano
Oct 202518.3%14.9%14.9%12.2%10%6.7%6.7%4.5%3.6%3.6%2.4%1.1%0.73%0.26%
Nov 202524.1%13.2%13.2%13.2%8.8%5.9%7.2%3.9%3.2%3.2%2.1%1.2%0.64%0.23%
Dec 202527.9%12.5%8.4%12.5%10.2%5.6%6.8%4.6%3.7%3.7%2.5%0.9%0.6%0.18%
Jan 202617.2%17.2%11.5%14%9.4%6.3%7.7%5.1%3.4%3.4%2.8%1%0.68%0.2%
Feb 202618.7%12.5%15.3%12.5%10.2%6.8%8.4%4.5%3.7%3%2.5%1%0.74%0.22%
Mar 202622.1%12.1%14.7%12.1%9.9%6.6%8.1%4.4%3.6%2.9%1.9%0.88%0.72%0.21%
Apr 202621.2%11.6%14.1%11.6%9.5%7.7%7.7%5.2%3.4%3.4%2.3%1.2%0.84%0.25%
May 202620.3%11%16.5%11%11%6%7.4%4.9%4%3.3%2.2%1.2%0.8%0.24%
Jun 202617.4%11.6%17.4%11.6%11.6%6.3%7.8%5.2%3.5%3.5%1.8%1.2%0.85%0.2%
Jul 202619.6%10.7%16%13.1%10.7%7.2%7.2%4.8%3.2%3.2%2.1%1.4%0.78%0.19%
Aug 202618.6%12.4%15.2%12.4%10.1%6.8%8.3%4.5%3.7%3%2.4%1.6%0.74%0.22%
Sep 202621.3%14.2%14.2%11.6%9.5%6.4%6.4%5.2%3.5%2.8%2.3%1.5%0.69%0.31%

How has the Galliano and Grand Marnier comparison changed over the last 12 months?

3 findings
  • Grand Marnier was ahead of Galliano in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Galliano’s share of searches among liqueur brands in Australia moved from 0.26% to 0.31%, and its estimated monthly branded searches moved from 320 to 390.
  • Across the 12 months ending September 2026, Grand Marnier’s share of searches among liqueur brands in Australia moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 4.4K to 3.6K.

How did search popularity change for Australia liqueur brands in September 2026?

2 changes

  1. Grand Marnier’s share of searches among liqueur brands in Australia has lost ground for 3 months in a row, from 3.5% to 2.8% in September 2026.

  2. Estimated monthly branded searches for Galliano in Australia rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Galliano’s and Grand Marnier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Galliano

1 branded search term

  • galliano liqueur

Grand Marnier

1 branded search term

  • grand marnier

How the Brand Demand Index is measured

Other head-to-heads among liqueur brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free