Brandwave

Frangelico vs Jägermeister:Which is more popular?

In September 2026, Jägermeister had more branded searches than Frangelico among liqueur brands in Australia. Jägermeister had about 18,100 branded searches, while Frangelico had 8,100. Jägermeister made up 14.2% of all liqueur brand searches we track, and Frangelico accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about liqueur brands, neither Frangelico nor Jägermeister appeared in any of the four answers.

Among liqueur brands in Australia in September 2026

Who do people search for more?

Jägermeister, about 2 searches for every 1 for Frangelico

Jägermeister 18.1K searchesFrangelico 8.1K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Frangelico in 0 of 4Jägermeister in 0 of 4

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Top liqueur brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Frangelico nor Jägermeister showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cointreau1st
  2. Baileys2nd
  3. Kahlúa3rd
  4. Disaronno4th
  5. Chambord5th
  6. Grand Marnier6th
  7. St-Germain7th
  8. Licor 438th
  9. Aperol–
  10. +1 more
  11. Frangelico–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cointreau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Baileys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kahlúa2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Disaronno2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • St-Germain2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chambord2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Licor 431 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grand Marnier1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aperol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frangelico0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+4 more

See every answer about liqueur brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Frangelico or Jägermeister more popular in search?

This chart shows how often people search Google for Frangelico and Jägermeister by name. Each line represents a brand's share of searches for all 14 liqueur brands we track, month by month, from searches in Australia.

Frangelico and Jägermeister among liqueur brands in Australia, by month

Share of searches by month for Jägermeister, Frangelico. The figures are in the table below the chart.

View monthly share of searches table
MonthBaileysAperolJägermeisterCointreauKahlúaDisaronnoFrangelicoLicor 43Tia MariaGrand MarnierSt-GermainChambordMidoriGalliano
Oct 202518.3%14.9%14.9%12.2%10%6.7%6.7%4.5%3.6%3.6%2.4%1.1%0.73%0.26%
Nov 202524.1%13.2%13.2%13.2%8.8%5.9%7.2%3.9%3.2%3.2%2.1%1.2%0.64%0.23%
Dec 202527.9%12.5%8.4%12.5%10.2%5.6%6.8%4.6%3.7%3.7%2.5%0.9%0.6%0.18%
Jan 202617.2%17.2%11.5%14%9.4%6.3%7.7%5.1%3.4%3.4%2.8%1%0.68%0.2%
Feb 202618.7%12.5%15.3%12.5%10.2%6.8%8.4%4.5%3.7%3%2.5%1%0.74%0.22%
Mar 202622.1%12.1%14.7%12.1%9.9%6.6%8.1%4.4%3.6%2.9%1.9%0.88%0.72%0.21%
Apr 202621.2%11.6%14.1%11.6%9.5%7.7%7.7%5.2%3.4%3.4%2.3%1.2%0.84%0.25%
May 202620.3%11%16.5%11%11%6%7.4%4.9%4%3.3%2.2%1.2%0.8%0.24%
Jun 202617.4%11.6%17.4%11.6%11.6%6.3%7.8%5.2%3.5%3.5%1.8%1.2%0.85%0.2%
Jul 202619.6%10.7%16%13.1%10.7%7.2%7.2%4.8%3.2%3.2%2.1%1.4%0.78%0.19%
Aug 202618.6%12.4%15.2%12.4%10.1%6.8%8.3%4.5%3.7%3%2.4%1.6%0.74%0.22%
Sep 202621.3%14.2%14.2%11.6%9.5%6.4%6.4%5.2%3.5%2.8%2.3%1.5%0.69%0.31%

How has the Frangelico and Jägermeister comparison changed over the last 12 months?

3 findings
  • Jägermeister was ahead of Frangelico in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frangelico’s share of searches among liqueur brands in Australia moved from 6.7% to 6.4%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Jägermeister’s share of searches among liqueur brands in Australia moved from 14.9% to 14.2%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for Australia liqueur brands in September 2026?

3 changes

  1. In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches.

  2. In September 2026, Frangelico lost share of searches among liqueur brands in Australia, from 8.3% to 6.4%.

  3. In September 2026, Jägermeister lost share of searches among liqueur brands in Australia, from 15.2% to 14.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frangelico’s and Jägermeister’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frangelico

1 branded search term

  • frangelico

Jägermeister

1 branded search term

  • jagermeister

How the Brand Demand Index is measured

Other head-to-heads among liqueur brands

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