Form and Fold vs Jets:Which is more popular?
In September 2026, Jets had more branded searches than Form and Fold among swimwear brands in Australia. Jets had about 6,600 branded searches, while Form and Fold had 1,900. Jets made up 2.9% of all swimwear brand searches we track, and Form and Fold accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about swimwear brands, Form and Fold appeared in three of the five answers and Jets in one. Form and Fold was mentioned before Jets in three out of four answers.
Who do people search for more?
Jets, about 3 searches for every 1 for Form and Fold
Who does AI mention more?
Form and Fold, mentioned in 3 of 5 answers, Jets in 1
Who does AI recommend more?
Form and Fold, named ahead of Jets in 3 of 4 answers
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Top swimwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Form and Fold was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jets was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Form and Fold was listed before Jets in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Seafolly1st
Peony2nd- Form and Fold3rd
Bydee4th
Bondi Born5th
Baku6th
Bond-Eye7th
Cotton On Body8th- Jets9th
Tigerlily–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seafolly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bydee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peony3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Form and Fold3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cotton On Body2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bondi Born2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Baku1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jets1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bond-Eye1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tigerlily0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about swimwear brands
5 answers
Asked ChatGPT
“Which swimwear brand should I buy in Australia?”
Asked ChatGPT
“What are the best Australian swimwear brands?”
Asked ChatGPT
“What's the best swimwear brand in Australia for bikinis?”
Searched Google, AI Overview
“bikinis”
Searched Google, AI Overview
“swimwear australia”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Form and Fold or Jets more popular in search?
This chart shows how often people search Google for Form and Fold and Jets by name. Each line represents a brand's share of searches for all ten swimwear brands we track, month by month, from searches in Australia.
Share of searches by month for Jets, Form and Fold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On Body | Seafolly | Bydee | Tigerlily | Baku | Jets | Bondi Born | Peony | Bond-Eye | Form and Fold |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 25.3% | 13.8% | 8.2% | 6.2% | 3.4% | 1.8% | 1.5% | 1.2% | 0.79% |
| Nov 2025 | 35.4% | 29.2% | 15.9% | 6.3% | 4.8% | 2.6% | 2.1% | 1.4% | 1.4% | 0.77% |
| Dec 2025 | 31.8% | 31.8% | 14.3% | 6.1% | 6.4% | 3.5% | 2.3% | 1.5% | 1.3% | 1% |
| Jan 2026 | 36.7% | 30% | 11% | 6.6% | 7.3% | 3.3% | 1.8% | 1.5% | 1.2% | 0.65% |
| Feb 2026 | 48.2% | 21.6% | 9.6% | 8.3% | 5.3% | 2.3% | 1.9% | 1.2% | 1% | 0.47% |
| Mar 2026 | 57% | 17.1% | 9.3% | 6.5% | 4.2% | 1.8% | 1.5% | 1.2% | 1% | 0.45% |
| Apr 2026 | 57.8% | 17.3% | 7.7% | 8% | 3.5% | 1.5% | 1.9% | 0.83% | 1% | 0.46% |
| May 2026 | 56% | 16.8% | 11.2% | 7.8% | 2.7% | 1.5% | 1.8% | 0.8% | 0.8% | 0.62% |
| Jun 2026 | 46% | 20.6% | 16.9% | 6.5% | 3.4% | 2.2% | 1.8% | 1% | 1% | 0.62% |
| Jul 2026 | 46.5% | 20.8% | 13.9% | 8.1% | 3.4% | 2.3% | 2.3% | 1.2% | 1% | 0.63% |
| Aug 2026 | 46.7% | 20.9% | 14% | 6.7% | 4.2% | 2.8% | 1.9% | 1.2% | 0.98% | 0.67% |
| Sep 2026 | 39.3% | 26.2% | 14.4% | 7% | 5.2% | 2.9% | 1.9% | 1.3% | 1% | 0.82% |
How has the Form and Fold and Jets comparison changed over the last 12 months?
3 findings
- Jets was ahead of Form and Fold in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Form and Fold’s share of searches among swimwear brands in Australia moved from 0.79% to 0.82%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Jets’ share of searches among swimwear brands in Australia moved from 3.4% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for Australia swimwear brands in September 2026?
1 change
Jets’ share of searches among swimwear brands in Australia has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Form and Fold’s and Jets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Form and Fold
1 branded search term
- form and fold
Jets
1 branded search term
- jets swimwear
Other head-to-heads among swimwear brands
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