Festool vs Ryobi:Which is more popular?
In September 2026, Ryobi had more branded searches than Festool among power tool brands in Australia. Ryobi had about 49,500 branded searches, while Festool had 5,400. Ryobi made up 36.4% of all power tool brand searches we track, and Festool accounted for 4%. When we asked ChatGPT and Google AI Overviews about power tool brands, Festool and Ryobi each appeared in two of the five answers. Ryobi was mentioned before Festool in every answer that named either.
Who do people search for more?
Ryobi, about 9 searches for every 1 for Festool
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Ryobi, named ahead of Festool in 2 of 2 answers
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Top power tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Festool and Ryobi were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ryobi was listed before Festool in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AEG Powertools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool brands
5 answers
Asked ChatGPT
“What's the best power tool brand in Australia?”
Asked ChatGPT
“What are the best cordless power tool brands?”
Asked ChatGPT
“Which cordless drill brand do tradies use?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Festool or Ryobi more popular in search?
This chart shows how often people search Google for Festool and Ryobi by name. Each line represents a brand's share of searches for all ten power tool brands we track, month by month, from searches in Australia.
Share of searches by month for Ryobi, Festool. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Makita | Milwaukee | DeWalt | Ozito | Festool | AEG Powertools | HiKOKI | Metabo | Bosch |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 21.8% | 8.8% | 11.9% | 9.7% | 5.3% | 4.8% | 2.9% | 1.5% | 0.71% |
| Nov 2025 | 36.1% | 19.7% | 9.8% | 10.8% | 8.8% | 4.8% | 4.4% | 3.2% | 1.7% | 0.73% |
| Dec 2025 | 37.4% | 20.5% | 8.5% | 11.2% | 9.1% | 4.1% | 4.5% | 2.7% | 1.4% | 0.66% |
| Jan 2026 | 39.1% | 21.4% | 7.2% | 9.6% | 9.6% | 4.3% | 3.9% | 2.8% | 1.5% | 0.57% |
| Feb 2026 | 32.7% | 21.9% | 9.9% | 12% | 8% | 5.3% | 4% | 3.6% | 1.9% | 0.71% |
| Mar 2026 | 33.1% | 22.2% | 12.3% | 9.9% | 8.1% | 5.4% | 3.3% | 3.6% | 1.6% | 0.59% |
| Apr 2026 | 36.5% | 20% | 11.1% | 10.9% | 7.3% | 4.9% | 3.8% | 3.2% | 1.7% | 0.65% |
| May 2026 | 27.3% | 22.3% | 14.2% | 12.2% | 8.2% | 5.4% | 4.1% | 3.6% | 2% | 0.73% |
| Jun 2026 | 26.8% | 21.9% | 12.7% | 14.7% | 6.6% | 5.3% | 4.9% | 4.4% | 1.9% | 0.81% |
| Jul 2026 | 25.9% | 25.9% | 12.3% | 11.6% | 7.8% | 5.2% | 4.8% | 4.2% | 1.5% | 0.84% |
| Aug 2026 | 30.6% | 20.5% | 15.9% | 11.2% | 7.5% | 5% | 3.9% | 3.3% | 1.4% | 0.67% |
| Sep 2026 | 36.4% | 19.9% | 12.6% | 10.9% | 7.3% | 4% | 3.8% | 3.2% | 1.4% | 0.53% |
How has the Festool and Ryobi comparison changed over the last 12 months?
3 findings
- Ryobi was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in Australia moved from 5.3% to 4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in Australia moved from 32.6% to 36.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for Australia power tool brands in September 2026?
2 changes
In September 2026, Ryobi gained share of searches among power tool brands in Australia, from 30.6% to 36.4%.
In September 2026, Festool lost share of searches among power tool brands in Australia, from 5% to 4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Festool’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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