Fender vs Yamaha Guitars:Which is more popular?
In September 2026, Fender had more branded searches than Yamaha Guitars among guitar brands in Australia. Fender had about 12,100 branded searches, while Yamaha Guitars had 2,900. Fender made up 30.9% of all guitar brand searches we track, and Yamaha Guitars accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about guitar brands, Fender appeared in three of the five answers and Yamaha Guitars in two. Fender and Yamaha Guitars were each mentioned first in one of the two answers.
Who do people search for more?
Fender, about 4 searches for every 1 for Yamaha Guitars
Who does AI mention more?
Fender, mentioned in 3 of 5 answers, Yamaha Guitars in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top guitar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fender was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yamaha Guitars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fender and Yamaha Guitars were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fender3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ibanez2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha Guitars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PRS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Epiphone1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Gibson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Martin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taylor Guitars1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cort1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about guitar brands
5 answers
Asked ChatGPT
“Which guitar brand should I buy as a beginner in Australia?”
Asked ChatGPT
“What are the best guitar brands?”
Asked ChatGPT
“What's the best acoustic guitar for the money?”
Searched Google, AI Overview
“guitar”
Searched Google, AI Overview
“electric guitar”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Fender or Yamaha Guitars more popular in search?
This chart shows how often people search Google for Fender and Yamaha Guitars by name. Each line represents a brand's share of searches for all 11 guitar brands we track, month by month, from searches in Australia.
Share of searches by month for Fender, Yamaha Guitars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Ibanez | PRS | Epiphone | Maton | Yamaha Guitars | Gibson | Martin | Taylor Guitars | Cort | Gretsch |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 11.9% | 7.9% | 7.9% | 7.9% | 6.4% | 6.4% | 5.3% | 4.2% | 4.2% | 5.3% |
| Nov 2025 | 34.4% | 12.5% | 6.8% | 8.4% | 6.8% | 6.8% | 6.8% | 4.6% | 4.6% | 3.6% | 4.6% |
| Dec 2025 | 32.6% | 11.9% | 7.9% | 7.9% | 7.9% | 6.4% | 6.4% | 5.3% | 5.3% | 4.2% | 4.2% |
| Jan 2026 | 30% | 16.4% | 7.3% | 7.3% | 8.9% | 5.9% | 5.9% | 5.9% | 4.9% | 3.8% | 3.8% |
| Feb 2026 | 30.1% | 13.4% | 7.2% | 9% | 9% | 7.2% | 6% | 4.7% | 4.7% | 4% | 4.7% |
| Mar 2026 | 35.1% | 12.8% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.5% | 4.5% | 3.8% | 4.5% |
| Apr 2026 | 30.1% | 13.4% | 7.2% | 9% | 9% | 7.2% | 6% | 4.7% | 4.7% | 4% | 4.7% |
| May 2026 | 33.6% | 12.2% | 8.2% | 8.2% | 8.2% | 6.6% | 6.6% | 4.3% | 4.3% | 3.6% | 4.3% |
| Jun 2026 | 33.7% | 12.3% | 12.3% | 6.6% | 8.2% | 6.6% | 4.3% | 4.3% | 4.3% | 3.6% | 3.6% |
| Jul 2026 | 36.6% | 10.9% | 8.9% | 5.9% | 7.2% | 7.2% | 5.9% | 4.7% | 4.7% | 4% | 4% |
| Aug 2026 | 28.7% | 12.8% | 10.4% | 6.9% | 8.5% | 8.5% | 5.7% | 5.7% | 4.5% | 3.8% | 4.5% |
| Sep 2026 | 30.9% | 13.8% | 9.2% | 7.4% | 7.4% | 7.4% | 6.1% | 4.8% | 4.8% | 4.1% | 4.1% |
How has the Fender and Yamaha Guitars comparison changed over the last 12 months?
3 findings
- Fender was ahead of Yamaha Guitars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar brands in Australia moved from 32.6% to 30.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Yamaha Guitars’ share of searches among guitar brands in Australia moved from 6.4% to 7.4%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for Australia guitar brands in September 2026?
3 changes
In September 2026, Epiphone overtook Maton and Yamaha Guitars to rank 4th among guitar brands in Australia, with 7.4% of the searches.
In September 2026, Fender gained share of searches among guitar brands in Australia, from 28.7% to 30.9%.
In September 2026, Yamaha Guitars lost share of searches among guitar brands in Australia, from 8.5% to 7.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fender’s and Yamaha Guitars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fender
1 branded search term
- fender
Yamaha Guitars
1 branded search term
- yamaha guitar
Other head-to-heads among guitar brands
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